Keywords: Platform
Advertising costs on ChatGPT have fallen significantly since OpenAI launched its pilot ad program in February, with cost per thousand impressions dropping from about 60 dollars to around 25 dollars. The decline reflects a broader shift in strategy as the company moves toward scaling its advertising model......
Apple is advancing its push into local advertising while expanding enterprise tools. Recent developments show that ads in Apple Maps are nearing a public launch, while a new unified platform, Apple Business, is now available globally. The moves signal a broader strategy to strengthen Apple’s position......
Moroccan insurtech startup ReparTrust.com has been awarded the Innovation prize at the 4th edition of the Trophées de l'Assurance d'Afrique, held on March 31, 2026, in Casablanca. The platform, founded in 2025 by El Mehdi Benslim, was recognized by a high-level jury of specialized journalists,......
Orange Maroc presented a series of artificial intelligence and connectivity solutions at GITEX Africa 2026 in Marrakech, positioning data control, cybersecurity, and network performance at the center of its strategy. The operator used the event to demonstrate new use cases combining generative AI, sovereign......
ABA Technology and Atos have signed a memorandum of understanding to accelerate the deployment of a sovereign artificial intelligence platform across Africa, marking a step toward scaling locally developed AI systems in regulated and complex environments. The agreement, signed during GITEX Africa in......
A digital transport service developed by Moroccan startup Tripass is reshaping airport taxi operations across the country. Since its launch, WeTaxi has completed more than 2.1 million trips, offering passengers a fixed fare system that removes the need for negotiation and eliminates pricing disputes. Airport......
Aba Technology unveiled a new artificial intelligence platform designed to support Morocco’s push for technological sovereignty and industrial growth, according to a company statement issued in Rabat on April 2 . The launch event took place at the Four Seasons Hotel in Rabat under the supervision......
French President Emmanuel Macron called on Europe Tuesday to develop its own payment infrastructure, warning that ceding control of financial transactions to American companies would compromise the continent's sovereignty. The remarks, delivered by video message at the Carte Bancaire summit in Paris,......
FIFA has announced the opening of the fourth and final ticket sales phase for the 2026 World Cup on April 1, with seats made available to the general public on a first-come, first-served basis. The final sales window will remain open through the end of the tournament, scheduled for June and July across......
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