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Tourism



Madonna and her family spend the year-end holidays in Morocco

Global music icon Madonna has chosen Morocco as her destination for the end-of-year holidays. The Queen of Pop shared several photos on Instagram, offering her fans a glimpse into a family getaway filled with culture, tradition, and warmth. Under the caption “Moroccan holidays,” the images......

Fez Tourism: Oldentic digitalizes local experiences to meet new traveler expectations

Incubated under the digital incubation program of the Moroccan Society for Tourism Engineering (SMIT), the startup Oldentic has officially launched Morocco’s first digital platform exclusively dedicated to experiential tourism. The initiative aims to structure and digitalize cultural......

Morocco expands hotel capacity with 43,000 new beds as tourism investment surges

Morocco has added 43,000 new hotel beds over the past two years, bringing its total accommodation capacity to more than 304,000 beds. This milestone reflects the success of the country’s 2023–2026 tourism roadmap, which emphasizes infrastructure development, sector diversification, and expanded......

Morocco expands tourism accommodation capacity by 43,000 beds in two years

Morocco has significantly strengthened its tourism infrastructure over the past two years, increasing its accommodation capacity by 43,000 beds, according to figures released by the Moroccan Society for Tourism Engineering (SMIT). This growth is part of the national tourism roadmap for the 2023–2026......

Casablanca highlights its tourism attractiveness drivers

Casablanca is strengthening its position on the tourism map by unveiling a series of strategic levers designed to boost the attractiveness of Morocco’s economic capital and its surrounding areas. The Regional Tourism Council (CRT) of Casablanca-Settat recently presented this vision during the African......

Rabat strengthens hotel sector skills ahead of the 2025 Africa Cup of Nations

As the 2025 Africa Cup of Nations approaches, the Regional Tourism Council (CRT) of Rabat–Salé–Kénitra has launched an ambitious training program aimed at boosting the skills of professionals in the hospitality and restaurant sectors. Developed in partnership with the Regional......

London moves toward tourist tax under new devolution bill

London is edging closer to introducing a tourist tax as part of the UK government’s proposed English Devolution and Community Empowerment Bill, a reform that would grant local authorities the power to levy charges on overnight visitors. City Hall estimates that the capital could raise up to £240......

Moroccan tourism leaders spotlight Essaouira’s appeal in the Spanish market

Moroccan tourism professionals met in Seville to promote Essaouira as a growing destination for Spanish and international travelers. The gathering brought together sector officials and representatives of Spain’s travel industry. The audience includes tourism analysts, market planners, and readers......

Three tourists die from poisoning in Istanbul, hotel evacuated

Authorities in Istanbul evacuated a hotel in the city’s historic center on Saturday after three members of a Turkish-German tourist family died from what is believed to be pesticide poisoning, according to local media reports. The family of four — Turkish nationals living in Germany and......

Rabat to introduce amphibious buses to enhance Bouregreg tourism

The Moroccan capital is preparing to launch an innovative tourism initiative with the introduction of two amphibious buses designed to operate seamlessly on land and water along the scenic Bouregreg Valley. The project, managed by Rabat Region Mobility, represents an estimated investment of MAD 23 million......

Hilton Taghazout Bay crowned triple luxury champion in Africa

Taghazout, Morocco — The Hilton Taghazout Bay Beach Resort & Spa has earned three major titles at the 2025 World Luxury Hotel Awards, reaffirming its position as one of Africa’s leading beachfront destinations for families and leisure travelers. The resort received awards for Africa’s......

LOT Polish Airlines launches direct flights between Warsaw and Marrakech

Polish national carrier LOT Polish Airlines inaugurated its first direct flight between Warsaw and Marrakech on Tuesday, enhancing air connectivity between Poland and Morocco. The new route aims to boost tourism and strengthen economic ties between the two nations. The inaugural flight, operated by......

Morocco targets 18 million tourist arrivals by 2025

Morocco is on track to attract 18 million tourists by the end of 2025, according to a report on public institutions and enterprises published by the Ministry of Economy and Finance alongside the 2026 Finance Bill. The report highlights the country’s ongoing efforts to enhance air connectivity......

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