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Morocco's first plant-based milk enters the market with natural ingredients

In a significant development for Morocco's food industry, COPAG-Jaouda has launched "Nabatlé," the country's first domestically produced plant-based milk. The new product line addresses growing consumer demand for healthier, natural alternatives while maintaining accessibility......

Moroccan consumers crown Inwi as nation's most trusted telecom brand

In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......

UM6P and STATION F join forces to boost Agritech, Greentech, and Healthtech startups

Mohammed VI Polytechnic University (UM6P) has announced a strategic partnership with STATION F, a global startup campus supporting over 1,000 startups. This collaboration aims to foster innovation and bridge the gap between Europe and Africa through a program called NextAfrica. In a statement, UM6P......

Nada Aboumejd Spotlights Industry transformation at Les Impériales Week in Casablanca

Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media.......

Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

UN Tourism launches thematic office in Morocco to enhance Africa's tourism sector

In a significant move to bolster the tourism industry across Africa, Morocco has become home to the first UN Tourism thematic office on the continent. This innovative office, located in Rabat, aims to implement groundbreaking programs and startup competitions designed to invigorate the tourism sector......

Les Impériales Week 2025: Shaping the future of communication and marketing

Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......

Pascal Cübb underscores the transformative power of communication at Les Impériales Week

Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......

Morocco's creative transformation: Insights from Obi Chukka at Les Impériales Week

In an exclusive interview at Les Impériales Week 2025, Obi Chukka, Director of Creativity and Innovation at Globacom Nigeria, shared his perspective on adapting industries to a rapidly evolving world, emphasizing creativity's vital role in this transition. During his conversation with Walaw,......