Bayer Crop Science North Africa drives growth through innovation and sustainability
Bayer Crop Science North Africa held its 2026 annual convention in Marrakech. The event outlined the company's vision, priorities, and commitments to innovation and sustainability for regional agriculture. Leaders addressed challenges like climate change, regulations, and shifting markets.
Amina L’kima, managing director of Bayer Morocco and Crop Science North Africa lead, emphasized continued innovation and sustainable solutions. These efforts support food security across the region in line with Bayer's mission of health for all and hunger for none. The company focuses on local realities to create long-term value for farmers.
North Africa emerges as a key agricultural market, led by Morocco, Algeria, and Tunisia. Growth in vegetables, fruits, berries, and export chains creates demand for tailored, high-performance solutions. Bayer balances crop protection, biosolutions, biostimulants, and seeds to boost productivity and resilience.
Sustainability anchors the regional strategy. Bayer guides farmers toward practices that balance economic gains, environmental care, and food security. Priorities include water management, carbon footprint reduction, and quality production amid evolving regulations and consumer demands.
Partnerships define the approach. Bayer collaborates with farmers, distributors, authorities, professional groups, and researchers to build practical responses. The convention over three days reinforced field proximity, operational transformation, collective strength, and team achievements under the "Invictus" theme of inner resilience.
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