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The Future of AI: Between Progress and Ethics

Artificial intelligence (AI) is reshaping the world in ways we are only beginning to understand. As it continues to evolve, its potential and risks raise profound questions about its future impact on humanity. Not long ago, I experienced the power of AI firsthand in Paris. On the driverless Line 1 of......

Morocco: The Emerging Tech Hub of Tomorrow

Morocco is positioning itself as the "future Silicon Valley," capitalizing on several key factors that foster the country’s technological rise. With increasing investments in startups, a youthful and skilled workforce, and strong support for innovation, Morocco is creating a unique environment......

LafargeHolcim Morocco and Tibu Africa Launch Innovative Sports Education Program in Oujda Schools

In a significant move towards educational transformation, LafargeHolcim Morocco and Tibu Africa have unveiled a groundbreaking sports education program for primary school students in Oujda. The initiative, launched on December 24, 2024, combines sports, technology, and personal development to create......

Shining a spotlight on creative excellence at Les Étoiles 2025

The 8th edition of  Les Impériales Week 2025  is set to become an essential event, celebrating the brilliance and innovation shaping Morocco's communication and marketing industries. A cornerstone of this annual gathering is the prestigious Les Étoiles awards,......

Casablanca's Children's Book Fair Draws Record 101,000 Visitors, Showcasing Literary Innovation and Cultural Exchange

The second International Children and Youth Book Fair in Casablanca has concluded with remarkable success, transforming Anfa Park into a vibrant hub of literary and artistic expression from December 14 to 22. The event brought together 340 exhibitors from 29 countries, presenting an impressive collection......

Cannabidiol Made in Morocco A New Era in Cannabis-Based Medicines

Morocco, a land rich in history and ancestral know-how, is making a significant stride in the global pharmaceutical landscape by tapping into the promising market of cannabis-based medicines. A Moroccan laboratory has recently garnered attention for launching the first-ever 100% locally produced cannabidiol......

Advanced Regionalization: A Strategic Tool to Address Territorial Inequalities

Today, the city of Tangier is hosting the second edition of the National Conference on Advanced Regionalization, under the theme "Advanced Regionalization: Balancing Today’s and Tomorrow’s Challenges." This event brings together political figures, experts, and representatives from......

A Paradigm Shift Les Impériales 2025 – Shaping the Future of Business, People, and Technology

The 2025 edition of Les Impériales, a flagship event for professionals in communication, marketing, and media in Morocco, is set to take place in Casablanca from January 27 to 31. Under the central theme "The Paradigm Shift – Business, People & Tech," this event promises to......

The Paradigm Shift: Shaping the Future of Business, People, and Technology in Morocco

The 2025 edition of Les Impériales, a must-attend event for communication, marketing, and media professionals in Morocco, will take place in Casablanca from January 27 to 31. Under the central theme "The paradigm shift – Business, people & tech," this event promises to be a......