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Chinese auto electronics firm Tianyouwei to invest €65 million in Morocco
Chinese automotive components manufacturer Heilongjiang Tianyouwei Electronics Co., Ltd. has unveiled plans to establish a wholly-owned subsidiary in Morocco, committing €65 million to the project. This significant investment signals a shift in Chinese automotive capital toward high-value segments, positioning Morocco as a key hub in the global automotive supply chain.
Expansion into Morocco
The new entity, provisionally named Tianyouwei Electronics Morocco Co., Ltd., will be set up as a limited liability company with an initial capital of €12 million. The investment will cover land acquisition and the construction of industrial facilities, with the Moroccan plant set to become one of Tianyouwei’s key international production bases.
The company aims to leverage Morocco’s strategic location, existing relationships with automobile manufacturers, and proximity to European markets. According to Tianyouwei, this move will enhance global industrial planning, stabilize international delivery capabilities, and better meet customer demands.
Focus on innovation and technology
Tianyouwei specializes in automotive electronic components such as electronic dashboards, LCD instrument panels, dual-screen instruments, infotainment systems, and wireless car chargers. Its Moroccan facility will focus on developing and producing these advanced systems, aligning with global trends in smart cockpit technology.
The firm’s semi-annual report for the first half of 2025 revealed operating revenues of RMB 2.029 billion ($282 million), with a slight year-on-year decrease of 0.49%. Despite this, Tianyouwei continues to optimize its product offerings and expand its partnerships with global automotive leaders, including Hyundai Motor Group, BYD, and Geely Group.
Strategic significance of Morocco
Morocco’s growing prominence in the automotive sector is attracting increased Chinese investment. Previously concentrated in tire manufacturing, Chinese companies are now diversifying into advanced automotive components. Notably, Chinese firm Bethel Automotive Safety Systems announced a $75 million investment in Morocco in July, and Shandong Yongsheng Rubber recently committed to building a tire factory in Kenitra Automotive City.
Tianyouwei’s investment underscores Morocco’s role as a strategic hub for Chinese firms seeking to strengthen cross-border cooperation and expand their presence in Europe.
Addressing challenges
While optimistic about the project, Tianyouwei acknowledges potential challenges, including macroeconomic uncertainties, regulatory frameworks, and market fluctuations. The company has pledged to adapt to Morocco’s legal and commercial environment to mitigate risks and ensure smooth operations.
Broader international strategy
This investment aligns with Tianyouwei’s global expansion strategy. The company has already established production facilities in Mexico and South Korea, targeting North American and Asian markets. Its Mexican plant began operations in June, strengthening its supply chain for international clients.
By investing in Morocco, Tianyouwei aims to further optimize its global industrial network, anticipate market trends, and solidify its position in the competitive automotive electronics sector.
