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Tesla establishes its first African factory in Morocco

Tesla has officially announced its establishment in Morocco, marking the company’s first African factory in the free zone of Kénitra, near the Tanger Med port. This strategic project, previously kept under wraps, is valued at $5 billion and is expected to create around 25,000 jobs, with......

Morocco and Spain: Strategic Partners in Global Competition

Spain now recognizes Morocco as a key strategic ally in facing the challenges of global competition. Far from being rivals, the two countries have forged a powerful partnership in critical sectors that are shaping the future. In an analysis titled “Spain and Morocco: Strategic Allies in the Face......

BYD surpasses Tesla in electric vehicle sales through innovation and competitive pricing

In a significant milestone for the electric vehicle (EV) industry, Chinese automaker BYD has overtaken its American rival Tesla in revenue for the year 2024. Reporting an impressive revenue of $107.2 billion, BYD has outpaced Tesla, which announced earnings of $97.7 billion. This pivotal moment marks......

Morocco's automotive industry poised for global leadership

Morocco's automotive sector is experiencing remarkable growth, with ambitious production goals set to reach 2 million vehicles by 2030. This surge is accompanied by an increase in local integration and a strategic positioning on the global stage, particularly as the industry transitions towards electrification. The......

BYD unveils new electric Seagull model in Morocco

In a significant move for the North African automotive sector, BYD has launched its latest all-electric vehicle, the Seagull, in Morocco. This introduction marks the sixth model the company has rolled out since entering the Moroccan market in July 2023, following the HAN, TANG, ATTO 3, SEAL, and SEAL......

NEO Motors delivers first vehicles to Moroccan armed forces

NEO Motors has recently achieved a significant milestone by delivering its inaugural batch of vehicles to the Forces Armées Royales (FAR), marking a pivotal moment for the national automotive industry. This transaction transcends the mere sale of vehicles; it represents a strategic turning point......

New U.S. Tariffs Stir Uncertainty in the Global Automotive Industry

In early April, President Donald Trump announced a new 25% tariff on imports of cars, semiconductors, and pharmaceuticals. This addition follows previous tariffs on steel and aluminum that have already impacted Europe and Asia. Trump has indicated that these tariffs may increase further after one year. The......

Morocco: A rising power in the automotive industry

Morocco is emerging as a key player in the automotive industry in Africa and the Mediterranean region, according to the Spanish daily Mundo Deportivo. The country has positioned itself as a major production and export hub, supplying vehicles to over 70 countries, including France, Spain, and Italy.......

Failed Nissan-Honda merger talks send shockwaves through Japanese auto sector

Nissan has officially ended merger negotiations with Honda, abandoning plans that would have created a formidable automotive alliance. The news, reported by the Nikkei financial daily, triggered significant market movements, with Nissan's shares plummeting while Honda's stock surged on the Tokyo......