Keywords: Innovation
During Les Impériales Week 2025, held from January 27 to February 2 in Casablanca, Marcom Edge once again showcased its prominence in Morocco’s communication and marketing sector. The event, themed "The Paradigm Shift – Business. People. Tech.", highlighted the transformative......
Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......
The 8th edition of Les Impériales Week concluded on a high note Friday evening in Casablanca, honoring the most innovative and impactful campaigns in communication, marketing, media, and digital through the prestigious "Les Étoiles" awards. A ceremony spotlighting innovation......
Morocco and Bavaria are exploring potential avenues for strategic collaboration. On Friday, the Moroccan Minister of Industry and Trade, Ryad Mezzour, met with Tobias Gotthardt, Secretary of State at the Bavarian Ministry of Economic Affairs, State Development, and Energy, in Rabat. This meeting underscored......
During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......
Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......
In a significant development for Morocco's food industry, COPAG-Jaouda has launched "Nabatlé," the country's first domestically produced plant-based milk. The new product line addresses growing consumer demand for healthier, natural alternatives while maintaining accessibility......
In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......
Mohammed VI Polytechnic University (UM6P) has announced a strategic partnership with STATION F, a global startup campus supporting over 1,000 startups. This collaboration aims to foster innovation and bridge the gap between Europe and Africa through a program called NextAfrica. In a statement, UM6P......
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