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Morocco: A Rising Force in African Innovation

Morocco is solidifying its position as a leading innovator in Africa, as confirmed by a recent Forbes Africa ranking where it secured the third spot, trailing behind Mauritius and South Africa. The North African nation is spearheading progressive policies and strategies that are reshaping its economy......

Moroccan Ingenuity Showcased at UM6P Explorer Innovation Showcase

The campus of University Mohammed VI Polytechnic (UM6P) buzzed with excitement and potential on March 1st as 45 groundbreaking startup teams took center stage to present their innovative projects at the culmination of the UM6P Explorer Innovation Program's second annual event. In partnership with......

Maximizing Morocco’s Financial Potential Through Education

Mohammed VI Polytechnic University (UM6P) and the Moroccan Capital Market Authority (AMMC) have forged a groundbreaking partnership agreement aimed at bolstering financial literacy and fostering innovation in Morocco. Signed on Tuesday, the multi-year accord establishes a framework for close collaboration......

Digitizing Degrees: UM6P's Blockchain Solution Receives International Award

Mohammed VI Polytechnic University (UM6P) in Morocco has garnered prestigious global recognition for its pioneering use of blockchain technology to secure academic credentials. The university's "Trust, Track and Trace" (T3) solution recently clinched the World Summit Awards in the Government......

The Fusion of Artistry and Cosmetics: Exploring the Creative Landscape of Makeup

Under the gleam of studio lights, a face awaits its transformation, a blank canvas yearning for the touch of color and care. In the hands of today's cosmetic visionaries, makeup transcends its daily utility, evolving into a vibrant art form that captivates audiences worldwide. From intricately blended......

Optimum Marketing Group Continues its Winning Streak with an Innovative Digital Campaign

Optimum Marketing Group has achieved yet another milestone in its illustrious journey, securing its fifth consecutive award for groundbreaking creativity. Following a double triumph at the African Cristal Festival in December 2023, Optimum maintains its winning streak with another accolade at 'Les......

Inwi's Creative Spirit and Commitment to Innovation Recognized with Two Excellence Awards

Leading Moroccan telecommunications provider Inwi added to its reputation as an innovator after winning two prestigious awards at this year's 'Les Impériales' gala.  Now in its 7th year, 'Les Impériales' is a high-profile event that celebrates excellence in the......

Virtual Innovation Transforms Agro-Industry Commerce

The disruptive impact of COVID-19 has heralded a new era characterized by virtual connectivity and digital prowess. Heuda Farah Guessous and Jalal Benbrahim, the innovative minds behind FoodEshow, recognized the potential of harnessing these virtual capabilities to revolutionize traditional models of......

Rising Trailblazers: How a New Generation of "Moroccan Doers" Are Shaping Morocco's Future

The phrase "Moroccan Doers" represents an emerging wave of bold and determined Moroccans who are actively creating opportunities rather than passively waiting for them. They embody a pioneering spirit that reflects Morocco's current economic, cultural and social dynamism where individual......