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Keywords: Innovation
The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......
In a significant move to bolster the tourism industry across Africa, Morocco has become home to the first UN Tourism thematic office on the continent. This innovative office, located in Rabat, aims to implement groundbreaking programs and startup competitions designed to invigorate the tourism sector......
Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......
Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......
In an exclusive interview at Les Impériales Week 2025, Obi Chukka, Director of Creativity and Innovation at Globacom Nigeria, shared his perspective on adapting industries to a rapidly evolving world, emphasizing creativity's vital role in this transition. During his conversation with Walaw,......
At the opening of the 8th edition of Les Impériales Week, Anouar Sabri, founding president of "Les Impériales" association, shared his insights on this year's theme "The Paradigm Shift – Business. People. Tech." Speaking exclusively to Walaw, Sabri emphasized......
The sixth annual Teacher of the Year Awards ceremony took place at Mohammed VI Polytechnic University in Benguerir, celebrating outstanding educators across Morocco. Minister of National Education Mohamed Saad Berrada presided over the event, which recognized teachers in three key categories: public......
Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......
Casablanca is poised to become the epicenter of marketing, media, and communication innovation as it hosts the 8th edition of "Les Impériales Week" from January 27 to February 2, 2025. Under the bold theme "The Paradigm Shift – Business. People. Tech.," this prestigious......
