Sony mocked over AI photo editing that makes images look worse

Saturday 16 May 2026 - 15:30

The Japanese technology company Sony is facing widespread online criticism after unveiling its new smartphone, which features artificial intelligence designed to enhance photography but has instead sparked mockery for reportedly degrading image quality.

The issue emerged after promotional examples of the new Xperia 1 VIII were shared on social media. The images, intended to demonstrate the device’s AI-powered photo enhancement tools, appeared in many cases less appealing after processing than in their original versions.

Users pointed out that photos of subjects such as a woman standing in sunlight, a flower in a vase, and a sandwich showed noticeable distortions after AI adjustments. In several cases, lighting appeared washed out, details were reduced, and colors looked unnatural, leading some users to question whether the examples had been mistakenly reversed.

Sony stated that the AI system, part of its “Xperia Intelligence” technology, is designed to assist users by analyzing scenes and suggesting creative photographic adjustments. According to the company, the tool does not automatically alter images after capture but instead provides recommended settings based on lighting, subject, and environmental conditions.

Despite these explanations, the company faced backlash online, with many users expressing confusion over how the feature was presented. Critics argued that the promotional material was misleading, especially for a premium device priced at around 1500 euros, which heavily promotes its advanced camera capabilities.

The controversy highlights growing skepticism toward AI-enhanced photography tools in smartphones, as manufacturers increasingly rely on computational imaging to differentiate their products. While AI is often intended to improve convenience and creativity, users are becoming more sensitive to cases where automated adjustments reduce image realism.

Industry analysts suggest that Sony’s communication around the feature may have been poorly received, emphasizing the importance of clarity when marketing AI-driven tools in consumer electronics.