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Moroccan pop star and designer launch groundbreaking fashion brand

Renowned Moroccan singer Saad Lamjarred and esteemed designer Issam Wachma have unveiled their collaborative fashion venture, SW, at Casablanca's historic Sacred Heart Cathedral. The launch event masterfully merged musical performance with haute couture, showcasing a collection that harmonizes Lamjarred's......

French Journalist Faces Backlash Over Moroccan Caftan at CAF Awards

Sports journalist Anne-Laure Bonnet sparked controversy at the 2024 CAF Awards in Marrakech when her choice to wear a traditional Moroccan caftan drew criticism from Algerian social media users. At the December 16 ceremony, Bonnet donned a midnight blue velvet caftan to honor Morocco, the host country.......

Mango Founder Isak Andic Tragically Dies in Hiking Accident at 71

Isak Andic, the 71-year-old founder of the global fashion chain Mango, died on Saturday following a hiking accident in Spain, the company announced in a press release. Andic reportedly slipped and fell 150 meters from a cliff while hiking with family near the Montserrat caves in Barcelona. Emergency......

Moroccan Caftan Dazzles at BRICS+ Fashion Summit, Showcasing Cultural Heritage

The traditional Moroccan caftan took center stage at the recent BRICS+ Fashion Summit in Moscow, captivating fashion experts and enthusiasts alike. The event, held from October 3 to 5, aimed to foster global interactions in the fashion sector for emerging countries. Wafaa Daoui, a member of the Silk......

Unveiling the Artistic Legacy: A Journey into the Yves Saint Laurent Museum in Marrakech

In the heart of Marrakech, a city renowned for its rich cultural tapestry, lies a sanctuary dedicated to preserving the artistic vision of one of fashion's greatest icons: Yves Saint Laurent. The Yves Saint Laurent Museum, a testament to the designer's profound impact on the world of fashion,......

Unveiling the Ultimate Back-to-School Guide: A Comprehensive Checklist for University Students

As the new academic year looms, university students embark on a journey of preparation and anticipation. This comprehensive guide aims to provide an essential checklist, ensuring that every young scholar is equipped with the tools and resources necessary for a successful and stylish start to their university......

Moroccan-Dutch Designer Redefines Cultural Perceptions Through Innovative Fashion Exhibition

In a groundbreaking move set to challenge Western stereotypes of Moroccan fashion, Zineb Seghrouchni, the visionary behind DAR Cultural Agency, is co-curating a revolutionary Moroccan fashion exhibition in Utrecht, Netherlands. Opening on October 3 at the Centraal Museum, this showcase aims to present......

K-pop Star Karina from Aespa Joins Prada as Brand Ambassador

In a dazzling fusion of music and fashion, K-pop sensation Karina from the renowned girl group Aespa has been announced as the newest brand ambassador for the iconic luxury brand Prada. This strategic move by the Italian fashion giant underscores the growing influence of K-pop culture on the global fashion......

Fashion Feuds Escalate: Shein Launches Legal Battle Against Temu Over Alleged Design Theft

In a dramatic turn of events that's shaking up the fast-fashion world, Chinese e-commerce powerhouse Shein has filed a lawsuit against its rival Temu, accusing the latter of widespread intellectual property infringement and fraudulent practices. The legal action, initiated in a federal court in......