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Keywords: TRANSFORMATION
The General Confederation of Moroccan Enterprises (CGEM) has unveiled a groundbreaking initiative called "Generation AI: Boosting 1000 Moroccan SMEs" in collaboration with the European Bank for Reconstruction and Development (EBRD) and LinkedIn. The program aims to support 1,000 small and......
During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......
El panorama de la hospitalidad marroquí está experimentando una transformación significativa mientras Accor implementa una nueva estructura organizativa, reforzando su presencia en el país. Esta realineación estratégica busca mejorar las experiencias de los huéspedes......
Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......
Over 87% of surveyed households in Tizi N’Oucheg now rely on at least one family member working outside the oasis, breaking from traditional agricultural self-sufficiency. A new scientific study examining changes in Morocco’s High Atlas Mountains reveals that traditional agricultural practices......
In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......
Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media.......
A significant meeting organized by the Food and Agriculture Organization of the United Nations (FAO) and the International Cooperative Alliance (ICA) is currently taking place in Casablanca from January 28 to 31. The event is dedicated to empowering cooperatives to transform rural and agrifood systems......
Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......
