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African Digital Summit: Shaping Africa’s Future With Innovation and Technology

The African Digital Summit returned to its birthplace in Casablanca on October 8 for its sixth edition, reaffirming the city’s pivotal role in driving Africa’s digital ambitions. This year’s summit brought together over 1,500 leading figures, including policymakers and tech innovators,......

Morocco Targets Tourism Boost from Chinese Travelers with Finn Partners Partnership

Morocco has made a strategic move to expand its global reach and attract more Chinese tourists, partnering with international consultancy Finn Partners to lead its marketing efforts in the Asian market. The Moroccan National Tourism Office (ONMT) has tapped Finn Partners to spearhead a robust mix of......

Google's Pixel Promotion Backfires: Influencer Loyalty Demands Spark Controversy

In a move that has sent ripples through the influencer community, Google's latest attempt to promote its new Pixel lineup has backfired spectacularly. The tech giant's Team Pixel program, which has been supplying free products to influencers and creators since 2017, is now under scrutiny for......

Navigating the Affiliate Marketing Landscape: Strategies for Selecting the Right Network

As the online business landscape continues to evolve, affiliate marketing has emerged as a powerful tool for companies seeking to expand their reach and drive new customer acquisitions. However, with the multitude of affiliate networks available, the process of selecting the right partner can be daunting.......

McDonald's Extends Popular $5 Value Meal Amidst Growing Customer Return

McDonald's has decided to extend its successful $5 value meal promotion across most of its U.S. markets, a move that comes in response to the deal's significant impact in drawing diners back to the chain. This decision follows an internal memo sent to the U.S. system and obtained by CNBC on Monday,......

UAE Tightens Grip on Influencer Marketing: Licensing Mandate Enforced

In a move to bring order and accountability to the burgeoning influencer marketing landscape, the United Arab Emirates (UAE) will enforce a new regulation requiring social media influencers to obtain licenses to engage in advertising activities, effective July 1. Failure to comply with this mandate will......

Forging Entrepreneurial Dreams: The Arduous yet Rewarding Path

In the realm of entrepreneurship, the allure of being one's own boss, setting one's schedule, and witnessing a visionary idea blossom into a thriving enterprise holds an undeniable charm. However, the journey from conception to realization is paved with obstacles, decisions, and countless sleepless......

Dabalead Unleashes Innovative AI-Powered Solutions to Fuel Business Growth in Morocco

Dabalead, a leading digital marketing and lead generation agency, has launched a series of high-value services designed to revolutionize how businesses in Morocco drive growth. At the heart of this initiative are two innovative solutions: an AI-powered chatbot and an AI-assisted call center, both designed......

Argan Gold: Morocco's Liquid Treasure Empowering Rural Women

In the sun-drenched landscapes of Morocco, the humble argan tree stands as a mighty symbol of resilience and socio-economic empowerment. As the world observes International Day of Argania on May 10, this ancient wonder takes center stage. Its golden elixir, argan oil, is transforming lives and entire......