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TikTok: The Emerging Search Engine Choice for Young Generations

The video-sharing app TikTok has unexpectedly emerged as a formidable competitor to traditional search engines such as Google and Bing. Recent research indicates that a significant number of consumers, particularly from younger generations, now prefer TikTok as their primary source for online information......

Burger King's Hangover Cure Takes a Bold Bite into Innovative Marketing

Burger King has once again showcased its prowess in captivating audiences through impactful advertising campaigns, revealing its latest gem on social media platforms. In a move that echoes the brand's commitment to creativity, the fast-food giant has unveiled the "Hangover Whopper," targeting......

Why Attend Les Impériales 2024? Unveiling Excellence, Innovation, and Creativity

Casablanca is gearing up to host Les Impériales 2024, the flagship event of the year for professionals in communication, marketing, media, digital, events, and studies. From February 12 to 16, 2024, this unmissable gathering promises to inspire, create, and position its participants at the forefront......

Le Cénacle unveils 'Nelio': A Pioneering Advertising Agency with a Multifaceted Media Portfolio

During a professional meeting gathering industry experts and the diverse team of a renowned media group, Le Cénacle officially announced the launch of a new advertising agency with versatile media content on Thursday evening at one of Casablanca's most well-known hotels. This significant......

TotalEnergies and FNTT Forge a Green Path for Moroccan Tourist Transport with Innovative Fuel Cards

In a forward-looking move geared towards sustainability, TotalEnergies Marketing Maroc and the National Federation of Tourist Transport (FNTT) have recently sealed a strategic partnership. This collaboration, formalized by the signing of a convention, aims to offer Moroccan tourist transporters innovative......