Keywords: Marketing
Instagram Shopping, launched in 2017, was envisioned as a game-changer in social commerce. Meta, the parent company of Instagram, introduced features such as product tagging, in-app checkout, and storefronts to create a seamless shopping experience. By 2020, entire full-screen storefronts became available,......
During its annual "LI Ftour 2025" event held on March 13 in Casablanca, the Association Les Impériales unveiled the first insights from the 2035 Prospective Study. This strategic initiative aims to anticipate the transformations in Morocco’s marketing, communication, media, digital,......
The holy month of Ramadan, known for its spirit of sharing and reflection, sets the perfect backdrop for the 13th edition of LiFtour, organized by the Association Les Impériales. Scheduled for Thursday, March 13, 2025, in Casablanca, this event has become a key reference for professionals across......
The Royal Moroccan Football Federation (FRMF) has officially announced a new strategic partnership with Skoda Morocco, reinforcing collaboration between the two entities. The agreement, signed on Friday, aims to boost the federation’s financial resources and enhance its marketing strategy. A Shared......
During Les Impériales Week 2025, held from January 27 to February 2 in Casablanca, Marcom Edge once again showcased its prominence in Morocco’s communication and marketing sector. The event, themed "The Paradigm Shift – Business. People. Tech.", highlighted the transformative......
The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the......
The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......
Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......
The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......
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