Keywords: Marketing
In Casablanca, as part of Les Impériales Week 2026, the Love Brand Ceremony once again celebrated the brands that hold a special place in Moroccans’ hearts. At the top of the Beverages category, Coca-Cola stands out as the most loved brand, confirming a relationship built over several decades. A......
In Casablanca, the fifth day of Les Impériales Week 2026 is shaping up to be a pivotal moment, at the crossroads of strategic reflection and the celebration of excellence. Between intensive working sessions in the morning and a grand gala evening to close the day, this April 3 fully embodies the......
In Casablanca, the closing ceremony of Les Impériales Week 2026 marked a highlight for the entire ecosystem of communication, marketing, and media. Between recognition of careers, intergenerational transmission, and international openness, this edition confirms the maturity of a sector undergoing......
In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......
A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......
A highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together agencies, advertisers, creatives, and media in an atmosphere that was both professional and friendly, honoring the brands that succeed in creating a strong emotional bond with Moroccan consumers. A structured study......
For this third day of Les Impériales Week 2026, the program confirms the growing momentum of exchanges and reflections initiated since the beginning of the event. Through the Wednesday Workshops, this day follows a logic of deepening, offering collaborative formats designed to produce concrete......
On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......
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