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Glovo and Visa partnership

Glovo has collaborated with Visa to provide online training videos to small and medium-sized enterprises (SMEs) in nine countries, including Morocco. These videos cover various topics such as digital payment and marketing. This initiative, launched as part of the Glovo Local initiative, aims to support......

Decoding Gen Z's Social Media Obsession: Insights from Morocco's Digitally-Native Youth

In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......

Mosaic Communication: Double Accolades for Creative Campaigns and Event Excellence

Casablanca, Morocco - Mosaic Communication, a leading communications agency, received dual honors, clinching two prestigious "Etoiles" at the 7th edition of "Les Impériales", an esteemed annual awards gala uniting Morocco's advertising and marketing sectors. The agency's......

Optimum Marketing Group Continues its Winning Streak with an Innovative Digital Campaign

Optimum Marketing Group has achieved yet another milestone in its illustrious journey, securing its fifth consecutive award for groundbreaking creativity. Following a double triumph at the African Cristal Festival in December 2023, Optimum maintains its winning streak with another accolade at 'Les......

The Growing Significance of Data in Moroccan Companies' Marketing Strategies: Insights from the 7th Edition of 'Les Impériales 2024'

In the vibrant world of Moroccan marketing, a fundamental truth shines brightly: data is now the undisputed cornerstone of companies' marketing strategies. During the prestigious 7th edition of the Imperials 2024, which ignited the city of Casablanca from February 12th to 16th under the theme "The......

Celebrating Creativity and Excellence: Highlights from the 2024 Impériales Awards

The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan......

The Moroccan Identity Takes Center Stage at Les Impériales 2024

Casablanca is currently home to the 7th edition of Les Impériales, Morocco’s premier marketing and communications event. Running from February 13th to the 16th under the theme “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER,” this year's Impériales invites deep reflection......

Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders

Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based......

Les Impériales 2024: Insightful Discussions and Reflections on February 14th

Les Impériales 2024 will host a thought-provoking program on February 14th, 2024, exploring the latest trends in marketing, advertising, media, and more with industry experts.  Starting at 9 at 9:00 AM, the workshop "Understanding Customer Experience and Conversion Optimization in the......