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Keywords: Marketing


Optimum Marketing Group shines with triple win at Les Impériales Week 2025

The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......

Al Barid Bank honored with three awards at Les Impériales Week 2025 for its Ezy campaign

Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......

Marketing excellence celebrated at Les Impériales Week 2025 in Casablanca

The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......

Celebrating excellence: The winners of Les Étoiles Des Impériales Week 2025

The 8th edition of Les Impériales Week concluded on a high note Friday evening in Casablanca, honoring the most innovative and impactful campaigns in communication, marketing, media, and digital through the prestigious "Les Étoiles" awards.   A ceremony spotlighting innovation......

Anouar Sabri reimagines Les Impériales Week: a transformative experience for communication professionals

During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......

Radouane Yahia: Rethinking education to tackle the challenges of modern marketing

Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......

Les Imperials Week 2025 closes with a bold vision for Morocco’s future

The 8th edition of Les Impériales Week concluded in grand style, marked by inspiring speeches and memorable moments. Held under the theme “The Paradigm Shift – Business. People. Tech.,” the event brought together key players in communication, marketing, and media, transforming......

Nada Aboumejd Spotlights Industry transformation at Les Impériales Week in Casablanca

Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media.......

Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

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