Les Impériales Week 2026: Quods Ouaissi crowned Creative of the Year

Friday 10 April 2026 - 07:30

The 9th edition of Les Impériales Week 2026 concluded on April 3 in Casablanca, marking an important milestone for Morocco’s communication, marketing, and media industry. This edition brought together the entire ecosystem in a context where creativity, performance, and digital transformation are redefining industry standards.

Throughout the week, professionals, agencies, and advertisers exchanged views on ongoing transformations, confirming the emergence of a more structured industry focused on impact and value creation.

Les Étoiles, a barometer of creative excellence

The highlight of the event, the “Étoiles” ceremony, recognized the campaigns and talents that shaped the year. In an elegant and unifying atmosphere, this event has established itself as a benchmark for assessing the creative vitality of the Moroccan market.

More than just an awards list, these distinctions reflect a profound evolution of the profession, where creativity is no longer limited to aesthetics but is part of a broader strategic reflection serving brands and their impact.

A jury with diverse expertise

Chaired by Laurent Allias, this edition brought together a jury composed of professionals from creative, consulting, media, and design backgrounds. Among them, Hicham Lahlou, Sofia Bennani, and Mustapha El Fekkak contributed to evaluating projects based on criteria combining innovation, relevance, and execution.

This diversity reflects the sector’s evolution toward hybrid approaches at the intersection of multiple disciplines.

Quods Ouaissi, Creative of the Year 2026

The distinction of Quods Ouaissi as Creative of the Year 2026 stands as one of the highlights of this edition. Executive Creative Director at TNC – The Next Clic, she embodies a generation of creatives reshaping the codes of communication in Morocco.

With over a decade of experience, she has built a strong career within leading agencies, developing expertise across the entire creative chain: 360° campaign design, art direction, content production, and multi-channel project management.

A creative vision rooted in market realities

Through her work, Quods Ouaissi has stood out for her ability to adapt brand strategies across various sectors, ranging from telecommunications to finance, as well as automotive, energy, and agri-food.

Her approach is based on a deep understanding of audiences and cultural codes, enabling the design of campaigns that are both relevant and engaging. This ability to combine creativity and strategy fully aligns with the market’s new demands.

Under her leadership, TNC – The Next Clic has established itself as a recognized agency, regularly awarded for the quality and impact of its campaigns, strengthening its position within the national creative landscape.

Recognition beyond the individual

Quods Ouaissi’s recognition also reflects a collective dynamic. It highlights the emergence of an ecosystem where local talent gains visibility and influence while helping to shape industry standards.

At a time when brands face growing expectations in terms of meaning, authenticity, and innovation, creativity appears more than ever as a strategic lever.

With this 9th edition, Les Impériales reaffirm their role as an essential platform, capable of bringing together industry players and showcasing the talents shaping the future of communication in Morocco.