Events
In Casablanca, the final day of Les Impériales Week 2026 was marked by a moment of strong symbolic significance: the presentation of a letter of loyalty and fidelity addressed to His Majesty King Mohammed VI. More than a protocol act, this message embeds the event within a dynamic of national......
In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around......
In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......
A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......
The city of Marrakech will host a new edition of the university theatre festival from April 7 to 9, bringing together student talent from across the country. Organized by Cadi Ayyad University, the event aims to highlight the role of theatre as a platform for expression and critical thinking. Held under......
The Timeless Festival by URadio has announced the first major artists for its 2026 edition, signaling a strategic shift toward international scale. The event will take place from May 14 to 16 at Anfa Park in Casablanca, expanding to a three-day format designed to increase audience engagement and cultural......
The Future Leaders Challenge Morocco 2026, held on March 30 and 31 in Rabat, marked a turning point in how the country develops talent for the hospitality and tourism sector. Hosted at The View hotel, the event brought together students, academic institutions, industry executives and public officials......
For this third day of Les Impériales Week 2026, the program confirms the growing momentum of exchanges and reflections initiated since the beginning of the event. Through the Wednesday Workshops, this day follows a logic of deepening, offering collaborative formats designed to produce concrete......
A highlight of Les Impériales Week 2026, the Love Brand Ceremony 2026 brought together, in a convivial atmosphere, agencies, advertisers, creatives, and media to celebrate the brands that create a genuine emotional connection with Moroccans. The Love Brand Morocco ranking is based on a study......
On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring......
In Casablanca, the opening of the ninth edition of Les Impériales Week stood out as a moment of reflection on the future of the communication industry. Addressing industry professionals, Anouar Sabri delivered a dense speech structured around a clear observation: the ongoing transformation requires......
On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......
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