Auto-Moto
The Moroccan car rental industry is under growing pressure as trade bodies warn of a deepening imbalance between fleet expansion and real market demand. A sector alert issued in June 2026 highlights rising financial strain across operators, driven by aggressive pricing strategies and expanding vehicle......
Soeast has marked its first year in the Moroccan market with the announcement of more than 1,500 vehicles sold in under twelve months. The Chinese automotive brand, distributed exclusively by M-Automotiv, positions this milestone as evidence of steady commercial traction in a competitive environment......
The Range Rover Evoque Hoxton enters the Moroccan market as a limited edition compact SUV designed to reinforce the model’s positioning in the premium segment. The launch builds on the Evoque’s established identity as a lifestyle-oriented vehicle that blends urban design references with luxury......
Casablanca will host Opel Run and Beat 2026 on June 21, aligning the event with the Fête de la Musique. The urban experience combines running, live music, and street culture in a single public activation designed for large city participation. The event will start from the Cathedral of the Sacred......
Renault Morocco is preparing to launch the sixth generation of the Renault Clio, one of the country’s most successful compact cars. The new model will go on sale across Morocco on June 22, 2026, bringing a redesigned exterior, upgraded digital features and new powertrain options aimed at strengthening......
Turkish automotive supplier Arıkan Otomotiv is evaluating Morocco as a potential location for its first manufacturing facility outside Türkiye, marking a significant step in the company’s international expansion strategy. The project remains under study, but it reflects the growing interest......
Chinese automotive supplier Joyson Electronics has strengthened its industrial footprint in Morocco as part of a broader global restructuring strategy aimed at improving competitiveness and reducing production costs outside China. The company, a major global provider of automotive safety systems and......
Soueast has marked its first year of operations in Morocco with the delivery of 1,500 vehicles and the introduction of its new flagship model, the S08 DM. The Chinese automotive brand, distributed exclusively by M-Automotiv, has expanded its presence in the Moroccan market through a growing SUV-focused......
Dacia introduces the Jogger Hybrid 155 in Morocco, expanding its family car lineup with a stronger and more efficient electrified engine. The model targets drivers seeking lower fuel use without losing seating capacity or everyday practicality. The new powertrain combines a 1.8-litre petrol engine producing......
Stellantis has committed more than one billion euros to its operations in France, targeting research and development as well as the future production of three electrified Peugeot models. The vehicles are scheduled to be manufactured at the Mulhouse plant starting in 2029, marking a long-term industrial......
FIAT has revealed the first official images of two upcoming models, the Fastback and Grizzly, as part of a renewed strategy to strengthen its position in the global SUV segment. Both vehicles target the C segment and aim to expand the brand’s reach in family-oriented mobility across multiple regions. The......
The Moroccan automotive market continued its upward trajectory in May 2026, but at a slower pace than earlier in the year. New vehicle registrations reached 23,037 units, marking a 2.81 percent increase compared with the same month in 2025. The figures reflect a market that is still expanding, yet losing......
Morocco's automotive industry continued its strong expansion during the first four months of 2026, reinforcing its status as one of the country's leading export sectors. Automotive exports exceeded 58.28 billion dirhams by the end of April, marking an annual increase of 18.6% compared with the......
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