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Coca-Cola Maroc crowned as consumers' favorite beverage brand

Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......

Optimum Marketing Group shines with triple win at Les Impériales Week 2025

The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......

Al Barid Bank honored with three awards at Les Impériales Week 2025 for its Ezy campaign

Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......

Marketing excellence celebrated at Les Impériales Week 2025 in Casablanca

The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......

Burger King Morocco earns spot as a top "love brand" in fast food

Burger King Moroc has been honored as the third most beloved brand in the fast-food sector during the prestigious Love Brand Ceremony, a highlight of Les Impériales Week 2025. This recognition underscores the deep connection Moroccan consumers have with the brand, which has emerged as one of the......

Anouar Sabri reimagines Les Impériales Week: a transformative experience for communication professionals

During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......

Remembering Naima Lamcharki: A Tribute to a Moroccan Media Icon

A poignant homage to a legend of Moroccan audiovisual arts The closing ceremony of "Les Impériales Week 2025" was marked by a deeply emotional moment as a tribute was paid to Naima Lamcharki, a towering figure in Morocco’s artistic and communication landscape. Her monumental contributions......

Radouane Yahia: Rethinking education to tackle the challenges of modern marketing

Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......

Moroccan consumers crown Inwi as nation's most trusted telecom brand

In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......