Keywords: LES IMPERIALES
On Monday, March 30, 2026, at Megarama Casablanca, the Showreel will kick off Les Impériales Week 2026, with the traditional projection on the big screen of all the campaigns competing for the “Les Étoiles” Awards, a benchmark distinction recognizing the best advertising creations......
Guest on the evening news “Infos soir” on 2M, Anouar Sabri, founding president of the association Les Impériales, unveiled the outlines of the ninth edition of Les Impériales Week, scheduled from March 30 to April 5 in Casablanca. Over the years, this event has established itself......
In a rapidly evolving telecom market, national brands must constantly adapt to new digital habits. Those that succeed in maintaining a strong connection with consumers stand out over the long term. Maroc Telecom distinguishes itself by ranking 2nd in the Love Brand 2025 ranking in the National Brands......
As consumption habits evolve, national brands are strengthening their role in the daily lives of Moroccans. Their ability to meet local expectations has become a key factor of preference. In this context, Marjane stands out by ranking 3rd in the Love Brand 2025 ranking in the National Brands category,......
In the era of digital transformation, telecom operators have become essential players in everyday life. Between technological innovation and closeness to users, some brands manage to create lasting attachment. Orange is a clear example, ranking 1st in the International Brands category of the Love Brand......
As consumption patterns evolve, international brands are strengthening their presence in the daily lives of Moroccans. Between performance, style and cultural influence, some manage to establish themselves sustainably in public preferences. This is the case for Nike, which takes 2nd place in the International......
Between cultural influence, aspirations to international standards, and evolving lifestyles, global brands occupy a strategic place in the Moroccan market. Some manage to go beyond mere notoriety to become part of consumers’ daily lives. This is the case for Adidas, ranked 3rd in the International......
In Morocco, the retail sector is undergoing rapid transformation driven by urbanization, diversification of store formats, and changing shopping behaviors. In this context, certain brands succeed in strengthening their connection with the public. The Love Brand study, revealed during the Les Impériales......
Between diversification of the offer, development of proximity formats and transformation of shopping habits, certain brands succeed in building a lasting relationship with their customers. This is what the Love Brand study reveals, presented during the Les Impériales event, which highlights the......
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