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Abdellatif Komat at Les Impériales Week: 'Human capital, a key driver of development'

The 8th edition of Les Impériales Week is in full swing in Casablanca, bringing together professionals from marketing, communication, and media under the theme "The Paradigm Shift – Business. People. Tech." Running until February 2, this flagship event delves into the transformative......

Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy

The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2,......

Les Impériales Week 2025: Shaping the future of communication and marketing

Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......

Pascal Cübb underscores the transformative power of communication at Les Impériales Week

Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......

Morocco's creative transformation: Insights from Obi Chukka at Les Impériales Week

In an exclusive interview at Les Impériales Week 2025, Obi Chukka, Director of Creativity and Innovation at Globacom Nigeria, shared his perspective on adapting industries to a rapidly evolving world, emphasizing creativity's vital role in this transition. During his conversation with Walaw,......

Anouar Sabri outlines new vision at Les Impériales Week

At the opening of the 8th edition of Les Impériales Week, Anouar Sabri, founding president of  "Les Impériales" association, shared his insights on this year's theme "The Paradigm Shift – Business. People. Tech." Speaking exclusively to Walaw, Sabri emphasized......

Showreel Morocco kicks off Les Impériales Week 2025 in Casablanca

The prestigious Showreel Morocco event marked the prelude to the highly anticipated Les Impériales Week 2025, taking place on Monday, January 27, at Megarama Casablanca. This exclusive evening spotlighted the shortlisted advertising campaigns vying for the coveted Les Étoiles 2025 awards.......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......

Casablanca hosts a transformative week for marketing, media, and communication professionals

Casablanca is poised to become the epicenter of marketing, media, and communication innovation as it hosts the 8th edition of "Les Impériales Week" from January 27 to February 2, 2025. Under the bold theme "The Paradigm Shift – Business. People. Tech.," this prestigious......