Keywords: Industry
A major Spanish tourism company, Ávoris Corporación Empresarial, has formed a three-year partnership with Morocco's National Tourism Office (ONMT) to increase Spanish tourism to Morocco. The agreement, signed during Madrid's International Tourism Fair (FITUR) 2025, aims to promote......
Turkish defense manufacturer Baykar has officially announced the establishment of a drone production facility in Morocco, marking a pivotal moment in the country's military and technological advancement. The project further strengthens the growing strategic partnership between Morocco and Türkiye. The......
During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......
El panorama de la hospitalidad marroquí está experimentando una transformación significativa mientras Accor implementa una nueva estructura organizativa, reforzando su presencia en el país. Esta realineación estratégica busca mejorar las experiencias de los huéspedes......
The 2025 edition of the Love Brand study, conducted by Imperium, has once again highlighted the brands most cherished by Moroccans. Unveiled during the Love Brand Ceremony, part of Les Impériales Week 2025, the study crowned Inwi as the top brand in the Telecommunications and Technology category.......
The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......
The 8th edition of Les Impériales Week is in full swing in Casablanca, bringing together professionals from marketing, communication, and media under the theme "The Paradigm Shift – Business. People. Tech." Running until February 2, this flagship event delves into the transformative......
Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......
In an exclusive interview at Les Impériales Week 2025, Obi Chukka, Director of Creativity and Innovation at Globacom Nigeria, shared his perspective on adapting industries to a rapidly evolving world, emphasizing creativity's vital role in this transition. During his conversation with Walaw,......
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