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Promoting Morocco as a Destination: ONMT Targets Gen Z through TikTok

In an effort to capture the interest and wanderlust of Generation Z, also known as "Generation Zoomers," the Moroccan National Tourism Office (ONMT) has launched a groundbreaking initiative to connect with younger audiences through the immensely popular platform, TikTok. This innovative project......

The Evolution of Memes: From Wartime Morale Booster to Comedic Social Commentary

Before memes became ubiquitous on social media feeds, their roots extend back to World War II Britain. In 1939, the Ministry of Information released the "Keep Calm and Carry On" poster to bolster morale in the face of wartime anxiety. Fast forward to the 21st century, an original copy resurfaced,......

TikTok: The Emerging Search Engine Choice for Young Generations

The video-sharing app TikTok has unexpectedly emerged as a formidable competitor to traditional search engines such as Google and Bing. Recent research indicates that a significant number of consumers, particularly from younger generations, now prefer TikTok as their primary source for online information......