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Morocco's creative transformation: Insights from Obi Chukka at Les Impériales Week

In an exclusive interview at Les Impériales Week 2025, Obi Chukka, Director of Creativity and Innovation at Globacom Nigeria, shared his perspective on adapting industries to a rapidly evolving world, emphasizing creativity's vital role in this transition. During his conversation with Walaw,......

Showreel Morocco kicks off Les Impériales Week 2025 in Casablanca

The prestigious Showreel Morocco event marked the prelude to the highly anticipated Les Impériales Week 2025, taking place on Monday, January 27, at Megarama Casablanca. This exclusive evening spotlighted the shortlisted advertising campaigns vying for the coveted Les Étoiles 2025 awards.......

Education in the Digital Age: Reimagining Learning Beyond AI and Textbooks

In the era of smartphones and artificial intelligence, the education sector faces a critical challenge: innovate or risk becoming obsolete. As technology rapidly transforms how we access and process information, schools must fundamentally rethink their approach to teaching and learning. The Changing......

Children's Book Fair to Open in Casablanca for Young Readers and Budding Authors

Anfa Park hosts 29 countries and 340 publishers with workshops, cultural events, and a push to inspire young creators. Anfa Park’s international children’s book fair is back, and will open its doors in Casablanca from December 14 to 22, as announced by the Ministry of Youth, Culture, and......

Les Impériales 2025: A Leading Event in Advertising Creativity and Innovation in Morocco

"Les Impériales," the key event in Morocco's marketing and communications sector, is set to make a significant impact in 2025 with the presentation of the prestigious "Trophées Les Étoiles." This event serves as a showcase for the creative and strategic expertise......

Moroccan Agency Trio Clinches 13 Prestigious Awards, Showcasing Digital Innovation Excellence

In a remarkable display of creative prowess and digital innovation, the Moroccan agency group comprising TNC, Mediamatic, and Gear9 has secured an impressive haul of 13 awards over the past month. This achievement underscores their commitment to delivering cutting-edge marketing and digital transformation......

Rabat: A Cultural Hub Unveils its Creative Industries Summit

Rabat, the vibrant capital of Morocco, is set to showcase its cultural prowess and innovative spirit as it gears up to host the second edition of the Cultural and Creative Industries Summit. This prestigious event, scheduled to take place in the heart of the city, promises to be a beacon of inspiration......

African Pastry Masters Compete in a Sweet Showdown in Marrakech

In the vibrant city of Marrakech, a sweet and intense competition unfolded as African pastry masters gathered to showcase their skills and creativity in the art of pastry-making. The event, which brought together the crème de la crème of the African pastry world, was a true celebration......

Morocco's Youth Innovation Prize: Fostering Creativity and Entrepreneurship

Morocco is set to celebrate its young innovators and entrepreneurs with the "Prix Maroc Jeunesse" (Morocco Youth Prize), a prestigious award program launched by the Ministry of Culture, Youth, and Communication. This initiative aims to ignite a spark of creativity and competition among the......