Hollywood introduces new AI safeguards three years after historic strikes

Monday 01 June 2026 - 10:00

Hollywood has introduced new protections aimed at preventing the misuse of artificial intelligence in the entertainment industry, marking a significant development three years after major strikes disrupted film and television production across the United States.

The agreement, reached between major studios and entertainment unions, focuses on regulating the use of AI in areas such as digital replicas of actors and synthetic voice generation. It is designed to ensure that performers’ rights are protected as emerging technologies become more deeply integrated into filmmaking and media production.

Industry representatives describe the new framework as a response to growing concerns among actors, writers, and production staff regarding the rapid advancement of AI tools. Many fear that without proper safeguards, artificial intelligence could be used to replace human performances or reproduce likenesses without consent.

The 2023 strikes, which halted much of Hollywood’s production activities for several months, were largely driven by demands for better compensation and clearer rules governing AI usage. The disruption highlighted tensions between creative professionals and studios over how technology should be integrated into the industry.

Since then, negotiations between unions and production companies have reportedly become more cooperative, with both sides acknowledging the importance of balancing innovation with fair working conditions. Union leaders emphasize that while AI can support creative processes, human performers must remain at the center of storytelling.

The new measures are expected to come into effect in July, pending approval by union members. If adopted, they will establish clearer boundaries for the use of digital likenesses and ensure that performers retain greater control over how their image and voice are used.

Experts note that Hollywood’s approach could influence other entertainment industries worldwide as governments and companies grapple with similar questions about AI regulation, labor rights, and creative ownership.

The agreement reflects a broader global debate about how artificial intelligence should be governed in creative sectors, where the line between innovation and exploitation continues to evolve.