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Keywords: COMMUNICATION


Moroccan Professionals Unprepared for the AI Transformation: A Call for Ethical Adaptation

In an era where artificial intelligence (AI) is rapidly transforming industries worldwide, a groundbreaking study by Morocco's High Authority for Audiovisual Communication has unveiled a concerning reality: most Moroccan professionals in the audiovisual (AV), creative, and marketing sectors are acutely......

Rabat Steals the Show: Morocco's Premier Gaming Expo Debuts in Style

Morocco is poised to seize the spotlight as it hosts a pioneering event set to redefine the gaming landscape across Africa. From May 24th to 26th, Rabat will serve as the arena where industry leaders and innovators from across the continent converge for the inaugural Morocco Gaming Expo. This inaugural......

Mosaic Communication: Double Accolades for Creative Campaigns and Event Excellence

Casablanca, Morocco - Mosaic Communication, a leading communications agency, received dual honors, clinching two prestigious "Etoiles" at the 7th edition of "Les Impériales", an esteemed annual awards gala uniting Morocco's advertising and marketing sectors. The agency's......

Celebrating Creativity and Excellence: Highlights from the 2024 Impériales Awards

The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan......

Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders

Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based......

The Moroccan Identity Celebrated Through Creativity at "Les Impériales 2024"

Casablanca is currently hosting the most anticipated media event of the year: Les Impériales 2024. With the overarching theme of “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER,” this internationally renowned event promises profound reflection on Moroccan identity and its impact......

Nabila Rmili, Mayor of Casablanca, inaugurated a week dedicated to Moroccan identity and communication.

The seventh edition of Les Impériales 2024 kicked off its discussions in Casablanca, providing a platform for intense exchanges on Moroccan identity and contemporary communication challenges. Under the High Patronage of His Majesty King Mohammed VI, this seventh edition promises to be a true laboratory......

Les Impériales 2024: Exploring Moroccan Identity and Contemporary Communication Challenges

The flagship annual event of the communications, advertising, and media ecosystem, the Impériales 2024, has opened its doors for a week of debates and reflections on Moroccan identity and the challenges of contemporary communication. Under the High Patronage of His Majesty King Mohammed VI, this......

Les Impériales: Record-Breaking Participation Marks the Start of Advertising's Premier Event

The seventh annual Les Impériales event, the advertising and communications industry's largest competition, kicked off this week with an unprecedented surge in participation from across the sector. Anouar Sabri, the event president, highlighted the remarkable enthusiasm surrounding this year's......

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