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Apple's $95M Siri Privacy Settlement Addresses Unauthorized Recording Concerns
Apple has agreed to a $95 million settlement following allegations that its voice assistant Siri violated users' privacy by recording and sharing private conversations without consent, according to the Guardian. The settlement awaits court approval.
The class-action lawsuit was initiated by iPhone users who claimed Siri would inadvertently activate and record private conversations, subsequently sharing this information with third parties, including advertisers. Users reported receiving targeted advertisements that appeared to be based on their private discussions. In one notable instance, a user received medical procedure advertisements after a confidential conversation with their physician.
The case specifically addresses recordings made between September 17, 2014, and December 31, 2024, following the implementation of the "Hey, Siri" feature. Under the proposed settlement terms, affected users could receive compensation of up to $20 per Siri-enabled device, including iPhones and Apple Watches.
While Apple maintains its innocence in the matter, the company has previously faced scrutiny over its privacy practices. In 2019, it was revealed that Apple contractors could access private conversations during Siri quality assurance reviews. In response, Apple suspended its quality assurance program and modified its default recording settings.
The incident highlights ongoing concerns about privacy and consent in voice-activated technology. Though Apple has consistently emphasized its commitment to user privacy, this settlement underscores the challenges tech companies face in balancing convenience with user confidentiality.
