Keywords: Media
The holy month of Ramadan marks a period of intensified media engagement, notably in food consumption and lifestyle shifts. Advertising investments across various sectors undergo significant fluctuations during this time, reflecting dynamic market trends. Key indicators of advertising investments during......
In a night brimming with inspiration, networking, and jubilation, the 12th edition of the highly anticipated "LI-Ftour" event, organized by the esteemed association "Les Impériales", marked its triumphant return during the sacred month of Ramadan. Held on Thursday, March 21,......
In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......
Moroccan television channels have experienced unprecedented viewership during the initial week of Ramadan 1445, as indicated by official data released by the Inter-professional Center for Media Audience Measurement (CIAUMD). The report, encompassing the period from March 12 to 14, 2024, corresponding......
In an era where bytes and pixels intricately weave the fabric of our existence, the pervasive influence of technology is an undeniable reality. From handheld marvels that serve as our lifelines to the world, to wearable wonders adorning our wrists, innovation saturates every facet of our daily lives. At......
In the dynamic digital landscape, Morocco has embraced a pioneering group of social media influencers: the AI influencers. These carefully curated virtual personalities are captivating online audiences, challenging traditional notions of influence and digital engagement. From the understated and traditional......
Under the gleam of studio lights, a face awaits its transformation, a blank canvas yearning for the touch of color and care. In the hands of today's cosmetic visionaries, makeup transcends its daily utility, evolving into a vibrant art form that captivates audiences worldwide. From intricately blended......
The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan......
The phrase "Moroccan Doers" represents an emerging wave of bold and determined Moroccans who are actively creating opportunities rather than passively waiting for them. They embody a pioneering spirit that reflects Morocco's current economic, cultural and social dynamism where individual......
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