Keywords: Advertising
The European Commission on Friday announced a €2.95 billion fine against Google, ruling that the tech giant abused its dominant position in the online advertising sector, known as Adtech. The decision, long anticipated, comes after an investigation that began in 2021. Google immediately announced......
The UK Advertising Standards Authority (ASA) has banned two advertisements by Spanish fashion giant Zara, citing the depiction of models who appeared "unhealthily thin." The regulator criticized the images as "irresponsible" and in breach of social responsibility guidelines. Details......
A U.S. federal judge has ruled that Google unlawfully monopolized the online advertising market, stating the tech giant deliberately engaged in anti-competitive practices that significantly harmed its clients. While the judge acknowledged that acquisitions like DoubleClick were not inherently illegal,......
The holy month of Ramadan is traditionally a period of high media engagement, driven by shifts in daily routines and consumption patterns, particularly in the food sector. This season typically brings notable increases in advertising investments across goods, services, and media platforms. However, the......
Advertising trends as a reflection of Morocco’s economic health At the 2025 edition of LiFtour, Anouar Sabri emphasized the pivotal role of the event as a premier platform for dialogue and exchange. Each year, LiFtour provides an essential space for analyzing advertising investment figures, particularly......
Ramadan is traditionally a time when media sees a significant surge in audience due to changes in consumer habits and lifestyles. It also serves as a key period for advertisers to increase their ad investments. However, the first ten days of Ramadan 2025 (from March 2 to 11) have shown only a moderate......
The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the......
The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......
Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......
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