TNC shines as "agency of the year" at Les Impériales Week 2025

Wednesday 05 February 2025 - 10:25

By: Dakir Madiha

TNC shines as "agency of the year" at Les Impériales Week 2025

The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the most impactful campaigns and the talents shaping the sector.

One of the event's standout moments was the recognition of TNC – THENEXTCLIC as "Agency of the Year," solidifying its prominent role in the Moroccan advertising landscape. This accolade highlighted the agency’s commitment to innovation and creativity. Among its achievements, the campaign "Lionne du Désert," created for Vivo Energy Maroc – Shell Licensee, won both the Best Film Craft and Best Photo Craft awards, showcasing its exceptional artistic direction.

TNC also received the Special Jury Prize for its initiative "Collection Bleu," a collaboration with the association ATEC. This campaign combined social responsibility with creative excellence, aiming to raise awareness about critical societal issues. It demonstrated the agency's dedication to impactful, purpose-driven communication.

Vivo Energy was recognized as "Advertiser of the Year," applauded for its groundbreaking campaigns and its ability to push the boundaries of marketing. Additionally, Salwa Benslimane from Vivo Energy was named "Marketer of the Year," while Quods Ouaissi of TNC earned the title of "Creative of the Year," acknowledging their bold creative visions and significant contributions to the industry.

During the ceremony, Pascal Cübb, president of the jury, praised the quality of the campaigns presented, highlighting Moroccan innovation and its alignment with international best practices. Anouar Sabri, founder and president of the Association Les Impériales, emphasized the event's role as a vital platform for exchanging ideas and showcasing the industry's best practices.

This year’s edition of Les Impériales Week reaffirmed its status as a key event, offering strategic insights into the evolving world of marketing and communication in the digital age.