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Optimum Marketing Group shines with triple win at Les Impériales Week 2025
The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the sixth consecutive year.
At the gala ceremony, Optimum Marketing Group was honored in three major categories, highlighting its ability to merge creativity with impactful execution:
- Branding & visual identity: Recognizing the strength and consistency of the visual identities crafted by the agency.
- Graphic design: Celebrating excellence in graphic innovation and creativity.
- Advertising – digital campaign: A particularly symbolic achievement, as the agency secured this accolade for the second year in a row, underscoring its expertise in the digital marketing landscape.
This triple recognition comes at a time when the communication industry is undergoing a profound transformation, prioritizing authenticity and engagement over traditional approaches. Optimum Marketing Group has met these challenges head-on with striking campaigns, notably the standout "Ezy" initiative for Al Barid Bank. This campaign emerged as the most awarded project of the event, praised as a benchmark for blending creative innovation with brand strategy.
Beyond the accolades, the agency expressed gratitude to its clients and partners, whose trust played a pivotal role in the success of these ambitious projects.
Les Impériales Week also served as a platform to celebrate all winners and honor the visionaries shaping the future of communication in Morocco and beyond. Event organizers, led by Anouar Sabri, emphasized the importance of this gathering as a space for exchanging ideas and showcasing industry best practices.
With this triple triumph, Optimum Marketing Group strengthens its position as a trailblazer in Morocco's advertising ecosystem, demonstrating its ability to anticipate trends, innovate, and inspire. The agency remains steadfast in its ambition to push the boundaries of creativity and leave a lasting mark on the world of communication.
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