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Keywords: Advertising


Les Impériales 2025: A Leading Event in Advertising Creativity and Innovation in Morocco

"Les Impériales," the key event in Morocco's marketing and communications sector, is set to make a significant impact in 2025 with the presentation of the prestigious "Trophées Les Étoiles." This event serves as a showcase for the creative and strategic expertise......

Les Impériales 2025: celebrating innovation in advertising and communication

Les Impériales, the premier event for Morocco’s marketing and communication industry, is set to make waves once again in 2025 with the presentation of the prestigious "Trophées Les Étoiles." A true showcase of creative and strategic excellence, this annual gathering......

Unauthorized Kamala Harris Ads Surface in Philadelphia, Eagles Deny Endorsement

In an unusual turn of events, Philadelphia residents were greeted by a series of unauthorized political advertisements featuring Vice President Kamala Harris on Monday. The ads, which depicted Harris in an Eagles uniform holding a football, bore the tagline "Official candidate of the Philadelphia......

Elon Musk's X Platform Launches Legal Battle Against Major Advertisers

In a bold and unprecedented move, Elon Musk's social media platform X, formerly known as Twitter, has initiated legal proceedings against a group of high-profile advertisers and corporations. The lawsuit, filed in a Texas court, accuses these entities of orchestrating an unlawful "boycott"......

Public Funds Fueling Political Campaigns: Government Agency's Advertising Echoes BJP's Election Slogans

In a concerning development, the Central Bureau of Communication (CBC), a government agency tasked with promoting government plans, has come under scrutiny for its advertising campaigns that appear to mirror the election slogans of the ruling Bharatiya Janata Party (BJP). As India's election campaign......

Morocco Embraces Regulated Pharmaceutical Advertising: A Step Towards Transparency

Morocco is poised to introduce a regulated framework for pharmaceutical advertising, aiming to strike a balance between consumer awareness and responsible promotion. The Ministry of Health has submitted a draft decree outlining procedures for obtaining advertising visas for human-use medications, marking......

World Media Services Inks Strategic Partnership with TikTok in Morocco

Casablanca, May 13, 2024. In a move promising to reshape the digital advertising landscape in Morocco, World Media Services (WMS), a leading tech media company under the aegis of the renowned JGroup, has been appointed as the exclusive sales partner for TikTok, the global phenomenon in short-form mobile......

Insights into Morocco's First 10 Days of Ramadan Advertising Surge

The holy month of Ramadan marks a period of intensified media engagement, notably in food consumption and lifestyle shifts. Advertising investments across various sectors undergo significant fluctuations during this time, reflecting dynamic market trends. Key indicators of advertising investments during......

Optimum Marketing Group Continues its Winning Streak with an Innovative Digital Campaign

Optimum Marketing Group has achieved yet another milestone in its illustrious journey, securing its fifth consecutive award for groundbreaking creativity. Following a double triumph at the African Cristal Festival in December 2023, Optimum maintains its winning streak with another accolade at 'Les......

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