Keywords: Advertising
In a concerning development, the Central Bureau of Communication (CBC), a government agency tasked with promoting government plans, has come under scrutiny for its advertising campaigns that appear to mirror the election slogans of the ruling Bharatiya Janata Party (BJP). As India's election campaign......
Morocco is poised to introduce a regulated framework for pharmaceutical advertising, aiming to strike a balance between consumer awareness and responsible promotion. The Ministry of Health has submitted a draft decree outlining procedures for obtaining advertising visas for human-use medications, marking......
Casablanca, May 13, 2024. In a move promising to reshape the digital advertising landscape in Morocco, World Media Services (WMS), a leading tech media company under the aegis of the renowned JGroup, has been appointed as the exclusive sales partner for TikTok, the global phenomenon in short-form mobile......
The holy month of Ramadan marks a period of intensified media engagement, notably in food consumption and lifestyle shifts. Advertising investments across various sectors undergo significant fluctuations during this time, reflecting dynamic market trends. Key indicators of advertising investments during......
Optimum Marketing Group has achieved yet another milestone in its illustrious journey, securing its fifth consecutive award for groundbreaking creativity. Following a double triumph at the African Cristal Festival in December 2023, Optimum maintains its winning streak with another accolade at 'Les......
The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan......
This year's Les Imperiales conference in Casablanca concluded yesterday after insightful discussions on leveraging Morocco's strengths. With a record-high 275 communications professionals in attendance exploring the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", the prestigious......
From February 14-16, Casablanca will host Les Impériales 2024, a major event for the advertising industry in Morocco. Under the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", this seventh edition aims to celebrate Moroccan identity in all its facets, from historical roots to contemporary......
The 7th edition of the acclaimed Les Impériales 2024 continues to garner praise and accolades, this time from Noureddine Ayouch, founder and president of the Shams Publicité agency. Ayouch, an iconic figure in Morocco's advertising world, expressed his admiration for this prestigious......
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