SearchKings transforms local TV advertising for small businesses

Thursday 16 October 2025 - 17:20

By: Dakir Madiha

SearchKings transforms local TV advertising for small businesses

SearchKings has unveiled SearchKings TV (SKTV), a groundbreaking TV advertising platform designed to empower small and mid-sized service businesses across the United States. Built on Comcast’s Universal Ads API, SKTV offers advertisers access to highly localized TV inventory and integrates campaign metrics with digital channels for streamlined, comprehensive reporting. This initiative makes prime TV advertising more accessible, removing traditional barriers for smaller advertisers.

With SKTV, over 5,000 home service clients can now harness premium local TV spots, previously dominated by large national brands. Businesses can launch campaigns targeting specific zip codes and audiences using Comcast’s interest-based and first-party data, ensuring privacy compliance while generating high-quality leads. This capability enhances customer outreach and drives increased calls for local services.

A key feature of SKTV is its advanced reporting dashboard, which combines TV campaign data with search and paid media metrics. This unified system allows advertisers to optimize budgets and creative assets efficiently, simplifying multi-channel strategies for busy professionals. The platform’s consolidated insights enable businesses to evaluate performance quickly and refine their campaigns effectively.

To further reduce barriers, SearchKings provides cost-efficient creative services, enabling businesses to produce polished TV commercials quickly and affordably. This managed service eliminates the delays and expenses often associated with traditional ad production, making television advertising accessible to smaller enterprises.

SearchKings and Universal Ads executives highlight SKTV’s innovative use of the Universal Ads API to drive growth in TV ad buying. By delivering premium inventory with reduced upfront costs and actionable insights, this platform broadens access for local businesses, fostering better results in their advertising efforts.