Auto-Moto
BYD has introduced its new Atto 2 DM-i plug-in hybrid SUV in Morocco, marking a further expansion of its electrified vehicle lineup in the country. The model was launched in Casablanca by Auto Nejma, the exclusive distributor of BYD in Morocco. The compact SUV is built on BYD’s DM-i hybrid technology,......
Stellantis Maroc has introduced a new incentive program aimed at modernizing Morocco’s vehicle fleet and supporting the country’s transition toward cleaner mobility. The initiative, called ECO BONUS, offers financial support to motorists who replace aging vehicles with electrified models......
German automaker Porsche has introduced a new special series of its flagship SUV, the Porsche Cayenne E-Hybrid Black Edition, combining distinctive design elements, expanded standard features and a plug-in hybrid powertrain aligned with the brand’s performance heritage. Positioned as a limited......
Tesla has officially entered the Moroccan market with the opening of its first pop-up store in Casablanca, signaling a broader strategy to expand across Africa. The launch marks a significant milestone for the electric vehicle giant as it looks to leverage Morocco’s industrial competitiveness and......
French multinational Saint-Gobain, through its division Saint-Gobain Sekurit, has relocated a significant portion of its European automotive glass rework operations to its facility in Kenitra, Morocco. The move consolidates the Moroccan plant as a central hub for reprocessing windshields, side windows,......
The Moroccan automotive market continued to show strong performance in 2025, marked by intense competition among major car brands. Industry analysts highlight notable shifts in market shares, reflecting changing consumer preferences and the growing demand for both domestic and imported vehicles. Brands......
Renault continues to build momentum on the European automotive market, consolidating its position as the second-largest seller of hybrid vehicles in Europe, driven by strong demand for both hybrid and fully electric models. In 2025, the French automotive group sold approximately 2.33 million vehicles......
Hyundai has inaugurated its state-of-the-art “Showroom of the Future” in Bouskoura, Morocco, combining cutting-edge technology, sustainability, and an innovative customer experience. The new facility represents a strategic shift in Hyundai’s approach to engaging with clients. More......
The automotive repair industry, long seen as a fragmented and slow-moving sector, is undergoing a significant transformation with the rise of ReparTrust, a pioneering digital platform based in Morocco. The company recently announced a $750,000 pre-seed funding round, aiming to revolutionize post-accident......
The Volkswagen T-Cross is redefining the compact crossover segment with a combination of style, versatility, and practicality. Measuring 4.13 meters, it is ideal for city driving while offering spacious interiors, including a sliding rear bench and a cargo capacity of 385 liters, expandable to 1,281......
Jameel Motors, a global automotive distributor, has signed an agreement with Jiangling Motors Corporation (JMC) to introduce the Chinese automaker’s full range of light commercial vehicles (LCVs) to Morocco. The deal marks a significant milestone for both companies as they expand into Morocco’s......
Morocco is set to experience substantial growth in its electric vehicle (EV) sector, driven by local production expansion and government incentives. Analysts from BMI, a FitchSolutions company, predict a sharp rise in EV adoption, supported by new models, competitive imports, and increasing investments......
Chinese electric vehicle manufacturer Jinxiu Shanhe Automotive has signed a landmark agreement with a Moroccan company to export 500 electric utility vehicles, marking the first step in a larger program that aims to deliver 20,000 units. The partnership also includes plans to establish a local assembly......
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