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Keywords: Trends


Morocco’s crypto boom: 6 million citizens embrace digital currencies

The allure of cryptocurrency is spreading rapidly in Morocco, with 6 million individuals—approximately 16% of the population—owning digital assets as of 2024, according to data from French broker HelloSafe. This marks a staggering 60% increase over the past five years, with 2.5 million new......

Morocco surpasses Spain as EU's second-largest tomato supplier amid market shift

The European Union's tomato market has undergone a significant transformation, with Morocco emerging as a dominant player while traditional powerhouse Spain experiences a notable decline. Recent data from Euroestacom reveals Morocco has claimed the second position in EU tomato supply, achieving a......

Online hate surges 16% in 2024: Bodyguard study maps social media toxicity

A comprehensive report by the Online Hate Observatory at Bodyguard shows a concerning 16% increase in hateful content across social media platforms in 2024 compared to the previous year. The study, which analyzed 3.8 billion comments, identified over 108 million toxic messages, highlighting the growing......

Digital trends 2025: Internet hits 5.5 billion users as mobile dominates

The latest Digital Report by We Are Social and Meltwater reveals significant shifts in worldwide internet usage, mobile adoption, and social media engagement. As of 2025, global internet users have reached 5.56 billion, marking a 2.5% increase from the previous year. Users spend an average of 6 hours......

North African immigration surges in France as Moroccan residents exceed 600,000

Moroccan nationals now represent a significant portion of France's immigrant population, with over 603,482 valid residence permits issued in 2023, marking a 2.7% increase from the previous year. This development is part of a broader trend in North African immigration to France, where nationals from......

Coca-Cola Maroc crowned as consumers' favorite beverage brand

Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......

Morocco's job market shows urban growth amid rural decline in 2024

The Moroccan economy generated 82,000 new jobs in 2024, marking a significant recovery from the previous year's loss of 157,000 positions, according to the High Commission for Planning (HCP). This growth emerged primarily from urban areas, which added 162,000 jobs, while rural regions experienced......

Marketing excellence celebrated at Les Impériales Week 2025 in Casablanca

The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......

Anouar Sabri reimagines Les Impériales Week: a transformative experience for communication professionals

During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......

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