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Keywords: Trends


Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

Abdellatif Komat at Les Impériales Week: 'Human capital, a key driver of development'

The 8th edition of Les Impériales Week is in full swing in Casablanca, bringing together professionals from marketing, communication, and media under the theme "The Paradigm Shift – Business. People. Tech." Running until February 2, this flagship event delves into the transformative......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......

Casablanca hosts a transformative week for marketing, media, and communication professionals

Casablanca is poised to become the epicenter of marketing, media, and communication innovation as it hosts the 8th edition of "Les Impériales Week" from January 27 to February 2, 2025. Under the bold theme "The Paradigm Shift – Business. People. Tech.," this prestigious......

What to expect from AI in 2025: Innovations shaping the future

Since the release of ChatGPT in late 2022, the field of generative artificial intelligence (AI) has been buzzing with activity, with the technology progressively embedding itself into various industries. The year 2025 is poised to be a pivotal moment, marked by groundbreaking innovations that are set......

Morocco's fuel market shows resilience amid price fluctuations in Q3 2024

Morocco's fuel sector demonstrated mixed performance in the third quarter of 2024, with total fuel imports reaching 1.7 million tons valued at $1.26 billion, marking a 10.8% volume increase despite a 9.75% value decline compared to 2023. The revenue of Morocco's nine major fuel distributors......

Morocco’s exports set to rise 7.7% in 2025, driven by automotive and aerospace sectors

Morocco’s exports of goods and services are projected to grow by 7.7% in 2025, building on a robust 7.9% increase in 2024, according to the latest report from the country’s Forecasts and Statistics Office (HCP). The growth is attributed to sustained international demand, particularly in the......

The paradigm shift: innovation and creativity take center stage at Les Impériales Week 2025  

Casablanca is gearing up to host the 8th edition of Les Impériales Week, a premier gathering for professionals in communication, marketing, media, and digital industries. Scheduled from January 27 to February 2, 2025, this year’s event promises a dynamic exchange of ideas and discoveries......

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