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Digital Virgo showcases its digital strategy at Gitex Africa 2025

Digital Virgo reaffirms its commitment to digital innovation in Morocco and Africa during Gitex Africa 2025, taking place from April 14 to 16 in Marrakech. With an expanded booth and a strong presence of top management, the company aims to strengthen its role as a facilitator of digital transformation......

Unmasking the Truth Behind Luxury Goods: The Role of Chinese Manufacturers

A growing trend on social media is prompting consumers to reconsider the origins and value of luxury items. Chinese manufacturers are revealing the stark reality behind high-end brands, exposing how many prestigious products are actually produced in China at low costs and sold at exorbitant prices in......

Morocco emerges as a top global tourist destination in 2025

Morocco, a dream destination at the crossroads of cultures, solidifies its status as one of the "great global tourist powers" in 2025, according to travel media outlet Odyssée. Under the headline "Morocco confirms its tourism boom and attracts Europeans for Easter holidays,"......

Travelodge anticipates growth despite slow start to 2025

Travelodge, the budget hotel chain operating over 600 locations across the UK, Ireland, and Spain, has reported a modest increase in annual sales as consumers continue to prioritize experiential spending. However, the start of 2025 has been sluggish, even with a boost from major events like the Six Nations......

The transformative impact of generative artificial intelligence on the job market

The rise of generative artificial intelligence (AI) is profoundly reshaping the workforce landscape. According to a recent article in the Harvard Business Review by Joseph Fuller, Matt Sigelman, and Michael Fenlon, an estimated 50 million jobs will be affected by this technology in the coming years.......

Lagree fitness: the ultimate workout for burning belly fat and toning your core

Lagree fitness has emerged as a revolutionary workout for those looking to eliminate stubborn belly fat while achieving a toned and sculpted physique. This high-intensity fitness method, designed to burn maximum calories, strengthens the core and targets abdominal fat effectively, making it a popular......

The Ramadan shopping surge: necessity or excess?

During the sacred month of Ramadan, supermarkets experience a remarkable influx of shoppers, transforming these spaces into bustling hubs filled with anticipation, established habits, and a certain frenzy of purchasing. In Rabat, as in other locations, consumers flocked to stores from the very first......

Strengthening digital cooperation between Rabat and Washington

A recent meeting in Washington, D.C., between Morocco's Minister Delegate for Digital Transition, Amal El Fallah Seghrouchni, and U.S. officials marked a significant step in enhancing the Morocco-U.S. partnership in digital transition and technological innovation. The discussions, which took place......

Viral 'lazy cake' recipe stirs controversy in Morocco

A recent social media trend featuring a 'lazy cake' recipe has ignited unexpected controversy in Morocco, highlighting the intersection of culinary delight and cultural sensitivities. The dish, created by Kuwaiti chef Ahmed al-Zamel, combines store-bought chocolate cake with chocolate milk, whipped......