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Inwi's Creative Spirit and Commitment to Innovation Recognized with Two Excellence Awards

Leading Moroccan telecommunications provider Inwi added to its reputation as an innovator after winning two prestigious awards at this year's 'Les Impériales' gala.  Now in its 7th year, 'Les Impériales' is a high-profile event that celebrates excellence in the......

Celebrating Creativity and Excellence: Highlights from the 2024 Impériales Awards

The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan......

Top Agencies and Brands Honored at Les Impériales Gala

The 7th edition of 'Les Impériales' went down in history as the biggest and most star-studded event yet, recognizing excellence and innovation across Morocco's thriving communications industry. Over 3,500 professionals and key figures from the sector packed the magnificent Carré......

Exploring Moroccan Identity: Insights from the 7th Edition of Les Impériales 2024

The prestigious 'Les Impériales' annual conference kicked off its 7th edition on June 12th in Casablanca, bringing together eminent figures to discuss the central theme of vital importance - "Moroccan Identity: Inspire. Create. Empower."  Opening the discussions, Les Imperiales......

Rising Trailblazers: How a New Generation of "Moroccan Doers" Are Shaping Morocco's Future

The phrase "Moroccan Doers" represents an emerging wave of bold and determined Moroccans who are actively creating opportunities rather than passively waiting for them. They embody a pioneering spirit that reflects Morocco's current economic, cultural and social dynamism where individual......

Empowering Moroccan Brands: Insights from Adil Chafiqi at Les Impériales 2024

This year's Les Imperiales conference in Casablanca concluded yesterday after insightful discussions on leveraging Morocco's strengths. With a record-high 275 communications professionals in attendance exploring the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", the prestigious......

Promoting Moroccan Identity on a Global Stage: Les Impériales 2024 Explores the Power of "The Moroccan Brand"

From February 14-16, Casablanca will host Les Impériales 2024, a major event for the advertising industry in Morocco. Under the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", this seventh edition aims to celebrate Moroccan identity in all its facets, from historical roots to contemporary......

The Moroccan Identity Takes Center Stage at Les Impériales 2024

Casablanca is currently home to the 7th edition of Les Impériales, Morocco’s premier marketing and communications event. Running from February 13th to the 16th under the theme “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER,” this year's Impériales invites deep reflection......

Les Impériales 2024: Celebrating Excellence and Innovation in Morocco's Industries

The 7th edition of the acclaimed Les Impériales 2024 continues to garner praise and accolades, this time from Noureddine Ayouch, founder and president of the Shams Publicité agency. Ayouch, an iconic figure in Morocco's advertising world, expressed his admiration for this prestigious......