Top Agencies and Brands Honored at Les Impériales Gala

Saturday 17 February 2024 - 08:27

The 7th edition of 'Les Impériales' went down in history as the biggest and most star-studded event yet, recognizing excellence and innovation across Morocco's thriving communications industry. Over 3,500 professionals and key figures from the sector packed the magnificent Carré d'Or in Casablanca on February 16th to celebrate this year's award winners.

The glitzy black-tie gala kicked off with the prestigious "Sacred Woman" Award presented to Creative Director Samira Rafi by the Union of Advertising Agencies. Emotional tributes followed for industry icons like Nadia Salah, Hamid Kamal Lahlou, and the late Mohamed Selhami. Special honors recognized their lasting contributions.

When the star-studded awards ceremony began, over 30 "Etoile" trophies were handed out across categories like advertising, branding, content, craft, engagement and experience. Cristal took home multiple honors including Viewers' Choice, reflecting its hugely popular "We Deserve it Together" campaign. Other big winners included Pampers, Inwi, Oulmes Water and UM6P.

Standout campaigns recognized included Rapp Maroc's impactful "We Dreamt It" for ElKef and Mosaik Communication's "Meet Morocco" international tourism drive. LoveStories, Marcom Edge and Wunderman Thompson tied as Agencies of the Year. Les Impériales' highly coveted Grand Prix was awarded to Rapp Maroc’s “9adine Btbaya3na".

With record-breaking attendance, exceptional moments, and hard-earned victories, the 7th edition of 'Les Impériales 2024' celebrates Morocco's flourishing communications sector and confirms its prestigious global standing. The gala honored the brands, agencies, and heroes driving creativity and success in this dynamic industry.