Mosaic Communication: Double Accolades for Creative Campaigns and Event Excellence

Thursday 22 February 2024 - 08:12

Casablanca, Morocco - Mosaic Communication, a leading communications agency, received dual honors, clinching two prestigious "Etoiles" at the 7th edition of "Les Impériales", an esteemed annual awards gala uniting Morocco's advertising and marketing sectors.

The agency's outstanding work on Royal Air Maroc's innovative brand strategy campaign, titled "#DreamAfrica #MeetMorocco," secured the Industry Professionals Special Prize. This visually captivating campaign showcases a refreshing, talent-rich portrayal of Africa, transcending conventional stereotypes. Backed by an original score and vocals from emerging Moroccan and international artists, the inspiring film reached audiences across 28 countries through strategic media placements, including prominent large-format outdoor displays in major urban centers.

Additionally, Mosaic was awarded the Event Marketing prize in the MICE category for an unparalleled employee concert event commemorating CFG Bank's 30th anniversary. Over 300 staff, executives, and leaders were treated to a mesmerizing musical extravaganza intertwined with a colossal karaoke party. With professional singers, dancers, and internal teams taking center stage amidst top-notch production values akin to a blockbuster show.

Going beyond entertainment, Mosaic's collaborative efforts with CFG Bank transformed the bank's strategic messages into reimagined lyrics for international, French, and Moroccan hits, narrating CFG's journey, values, and commitment to an innovative universal banking model.

This dual distinction underscores Mosaic's exceptional team and its holistic approach to communication. Established in 1995, Mosaic specializes in providing comprehensive solutions spanning branding, creative strategy, events, and public relations. Above all, these awards acknowledge the symbiotic partnership and shared creative ethos between Mosaic and forward-thinking advertisers aiming to express their uniqueness with originality and impact.