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Les Imperials Week 2025 closes with a bold vision for Morocco’s future

The 8th edition of Les Impériales Week concluded in grand style, marked by inspiring speeches and memorable moments. Held under the theme “The Paradigm Shift – Business. People. Tech.,” the event brought together key players in communication, marketing, and media, transforming......

UN Tourism launches thematic office in Morocco to enhance Africa's tourism sector

In a significant move to bolster the tourism industry across Africa, Morocco has become home to the first UN Tourism thematic office on the continent. This innovative office, located in Rabat, aims to implement groundbreaking programs and startup competitions designed to invigorate the tourism sector......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......

Shaping the Future of Tourism: Marrakech Hosts Innovation & Investment Conference

Marrakech is set to host the International Conference on Technological Innovation and Tourism Investment on January 28, 2025. This event, organized by the Moroccan Society of Tourist Engineering (SMIT) and the Ministry of Tourism, Handicrafts, and Social Economy, in close collaboration with UN Tourism,......

Morocco Tourism Hits 17.4M Visitors in 2024, Exceeds Growth Target

Morocco's tourism sector has achieved a remarkable milestone, reaching 17.4 million visitors by the end of 2024, surpassing its 2026 target two years ahead of schedule. This represents a 20% increase from 2023, adding nearly three million additional tourists. The growth stems from a balanced mix......

Morocco Emerges as Top Holiday Destination for Spanish Families

Morocco has become the top holiday destination for Spanish families, as revealed by a recent survey conducted by travel platform Evaneos. The survey highlights Morocco’s appeal as a safe, family-friendly destination just over an hour’s flight away from Spain, surpassing other popular locations......

Morocco's Tourism Booms with Record-Breaking Growth in 2024

Morocco has welcomed 15.9 million tourists in the first 11 months of 2024, marking an impressive 20% growth compared to the same period in 2023. This surge brought an additional 2.6 million visitors, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy. The increase is......

Moroccan Tourism Welcomes Nearly 16 Million Visitors in Record-Breaking 2024

Morocco’s tourism industry has reached an unprecedented milestone, with 15.9 million tourist arrivals by the end of November 2024, as announced by the Ministry of Tourism. This remarkable achievement represents a 20% growth compared to the same period in 2023, adding an impressive 2.6 million more......

Morocco’s Domestic Tourism: A Bold Plan to Break Seasonal Barriers

Morocco’s domestic tourism sector is experiencing a significant boost, with over 30 million overnight stays recorded recently, according to Tourism Minister Fatim-Zahra Ammor. Speaking to Parliament, Ammor described Moroccan tourists as the sector’s “top clients,” emphasizing......