Keywords: Fatim Zahra Ammor
Morocco has launched a new star rating system that will apply to all tourist accommodations, including hotels, riads, guest houses, and other lodging options. This unified approach aims to elevate hospitality standards and align the nation’s tourism offerings with international benchmarks. A new......
Russian interest in Moroccan travel has surged dramatically for the upcoming summer season. According to analytics from travel planning service OneTwoTrip, Morocco has shown the most notable increase in demand, with five times more travelers planning to visit this summer compared to 2024. Morocco now......
As of February, nearly 819 projects have been validated under the "Go Siyaha" program, according to Fatim-Zahra Ammor, the Minister of Tourism, Craft, and Social Economy. This announcement was made during a session at the House of Representatives on Monday. Responding to an oral question about......
During a debate held on Thursday, Fatim-Zahra Ammor, Morocco’s Minister of Tourism, Handicrafts, and Social and Solidarity Economy, provided insights into the government’s initiatives and ambitions regarding investment in small and medium-sized enterprises (SMEs) and support for startups......
Morocco's tourism sector has achieved an unprecedented milestone, welcoming 1.2 million tourists in January 2025, marking a 27% increase compared to the previous year. This surge represents an additional 272,000 visitors from January 2024's figures. The tourism ministry highlighted this achievement......
The 8th edition of Les Impériales Week concluded in grand style, marked by inspiring speeches and memorable moments. Held under the theme “The Paradigm Shift – Business. People. Tech.,” the event brought together key players in communication, marketing, and media, transforming......
In a significant move to bolster the tourism industry across Africa, Morocco has become home to the first UN Tourism thematic office on the continent. This innovative office, located in Rabat, aims to implement groundbreaking programs and startup competitions designed to invigorate the tourism sector......
Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......
Marrakech is set to host the International Conference on Technological Innovation and Tourism Investment on January 28, 2025. This event, organized by the Moroccan Society of Tourist Engineering (SMIT) and the Ministry of Tourism, Handicrafts, and Social Economy, in close collaboration with UN Tourism,......
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