Keywords: Dacia
Renault’s new CEO, François Provost, has initiated a major reshuffle of the company’s executive leadership, effective Monday, September 1, aiming to accelerate growth and improve commercial efficiency across the brand portfolio. A new role of Chief Growth Officer has been created to......
The Dacia Sandero emerged as Europe’s best-selling car in 2024, with over 300,000 units registered across the continent, according to automotive publication Diariomotor. Notably, the majority of these vehicles are manufactured in Morocco, positioning the country as a pivotal player in Europe’s......
Dacia Morocco introduces the new generation of the Dacia Spring, the 100% electric city car that led Morocco’s EV sales in 2024. With a refreshed design, upgraded features, and a more powerful engine, the new Spring continues to fulfill its mission: making electric mobility accessible to all. The......
In the face of a crippling economic crisis and the erosion of purchasing power, a disturbing trend has emerged among automotive companies in Morocco. Prominent players such as Auto Hall Maroc, Renault Maroc, Dacia, and Peugeot have adopted pricing strategies that can only be described as cynically exploitative. These......
The highly anticipated third generation of the Dacia Duster has officially arrived in Morocco, with its debut set for February 13. Since its initial launch in 2010, the Duster has carved out a significant niche in the SUV market, and this latest iteration aims to build on its enduring success. Boasting......
In a significant shift within Africa's automotive landscape, Morocco has overtaken South Africa as the continent's premier car manufacturer. This development, reported by L'Économiste, marks a pivotal moment in the industry's history and signals a new era for North African manufacturing......
In a significant move to bolster its presence in the North African market, Renault Group has appointed Thibault Paland as the new Managing Director of Renault Commerce Morocco and Head of Dacia Maroc, effective July 1, 2024. This strategic decision underscores the French automaker's commitment to......
The Renault Group factory in Tangier has embarked on a groundbreaking venture with the production of the Dacia Jogger, marking the first hybrid vehicle manufactured in Morocco. This milestone underscores Morocco's pivotal role in Renault's industrial strategy and showcases the robust partnership......
In a testament to the resilience and dynamism of Morocco's automotive sector, vehicle sales have soared, reaching an impressive 64,918 units sold by the end of May 2024, according to the latest figures released by the Association of Vehicle Importers in Morocco (AIVAM). This remarkable performance......
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