The Hidden Perils of AI for Our Mental Health

Thursday 13 June 2024 - 08:18

In a notable move, Dove has taken a stand against the use of artificial intelligence (AI) in representing real people in its advertisements. Alessandro Manfredi, Dove's Chief Marketing Officer, elaborated on this strategy in a recent statement:

"At Dove, we aspire to a future where women – not algorithms – decide and declare what real beauty looks like. (...) Committing to never use AI in our communications is just one step. We won't stop until beauty becomes a source of happiness, not anxiety, for every woman and girl."

A Troubling Study

While the communication strategy here is evident to all, Dove also conducted a survey that sheds light on the potential risks of generative AI for mental health. This survey included responses from 2,001 individuals aged 18 to 64 (comprising 897 women and 934 men) and 764 individuals aged 10 to 17 (496 girls and 250 boys).

The findings are particularly alarming: nearly one in three women (39%) feels compelled to alter their appearance based on what they see online, even when they know the images are fake or AI-generated. Furthermore, 85% of the surveyed women reported exposure to "harmful beauty content" on the internet.

Dr. Konstantin Vasyukevich, a New York-based plastic surgeon, has observed these trends firsthand, especially on social media. He remarked to Fox Business:

"As a facial plastic surgeon, I recognize the powerful impact of AI on beauty advertising and its potential effects on the self-esteem of girls and women. I hope that AI will soon promote authenticity and embrace the unique beauty of each individual."

AI Targeted in the Workplace

It's worth noting that AI is sometimes used positively to identify mental health disorders. However, this technology has also been scrutinized in international research concerning its impact in the workplace. Employees who frequently use AI at work are more likely to suffer from loneliness or insomnia. These individuals are also more prone to excessive alcohol consumption, as highlighted by *Science et Vie* last September.

The advent of AI brings both opportunities and challenges. While it can be a powerful tool for identifying mental health issues, its influence in areas like beauty standards and workplace dynamics raises significant concerns. As companies like Dove take steps to mitigate these risks, it becomes crucial for society to navigate the complex relationship between AI and mental health thoughtfully and carefully.