Tesla registrations jump in Norway and France as Denmark declines

Monday 02 March 2026 - 13:36

By: Dakir Madiha

Tesla registrations jump in Norway and France as Denmark declines

Tesla gained ground in two key European markets in February as new registrations surged in Norway and France while falling in Denmark, offering mixed signals about the electric car maker’s efforts to stabilise its regional performance. In Norway, registrations reached 1,210 vehicles last month, a 75.6% increase from the 689 units recorded a year earlier and a sharp rebound from just 83 cars in January, when the market slumped after the removal of generous electric vehicle incentives at the start of the year. The result returned Tesla to the top of Norway’s sales rankings and gave the brand a 16.6% market share in a market where battery electric vehicles accounted for 98% of new registrations in February. The strong showing followed a record 2025 in which Tesla sold 34,285 vehicles in Norway and captured 19.1% of the national market, underscoring the country’s role as one of the company’s most resilient strongholds in Europe.

France also delivered robust growth, with Tesla registrations rising by 55% in February compared with a year earlier, bucking a broader downturn in the country’s car market as many rival manufacturers reported falling sales. Industry data showed that the company increased its market share there, suggesting that recent price cuts and new lower-cost versions of its main models may be supporting demand among French buyers. The improvement in Norway and France came after a weak start to the year, when Tesla’s registrations across the European Union, EFTA and the United Kingdom fell 17% in January, extending a run of double-digit year-on-year declines and shrinking its regional market share to 0.8%.

By contrast, Denmark registered a setback for the brand. New Tesla registrations there dropped 18% year-on-year in February to 419 vehicles, according to data from bilstatistik.dk based on official registration figures. The pullback highlighted how the company’s performance remains uneven across Europe as it faces intensifying competition from Chinese electric vehicle makers and navigates shifts in national incentive schemes and consumer preferences. Investors and industry analysts are now watching data from larger markets such as Germany, Italy and Spain to gauge whether the gains in Norway and France mark the start of a broader European recovery or remain isolated bright spots in an otherwise challenging landscape for Tesla.