Morocco’s blueberry harvest delayed amid growing global competition

Saturday 14 March 2026 - 21:15

Morocco’s blueberry sector is facing an unusual season this year as climate disruptions and increasing global competition reshape the timing of the harvest and the dynamics of international trade.

Traditionally, Morocco occupies a strategic window in the global blueberry market. The country’s peak harvest usually takes place after the production cycle in countries such as Peru and before the European season begins in Spain. This timing generally allows Moroccan exporters to supply markets when competition is lower and demand remains strong.

However, this year’s campaign has been disrupted by several weather-related events. Heat waves, sudden drops in temperature, storms, and flooding have delayed the main harvest period, pushing the season further into the calendar. As a result, Moroccan exporters are now entering the market at a time when supply from other regions remains high.

The overlap between multiple production origins has created a more competitive environment, particularly across European markets. In recent weeks, industry observers have noted that blueberries are widely available across Europe, leading to slower sales and greater price pressure for exporters.

Rising competition in European and Russian markets

Competition is also intensifying in eastern markets, including Russia, which has historically been an important destination for Moroccan fruit exports.

Some buyers have begun turning to suppliers from China, where producers are able to offer large-sized berries—often referred to as “jumbo” blueberries—at highly competitive prices. Moroccan exporters say these offers can be difficult to match, particularly in a season already affected by higher production costs.

Logistical challenges have added further pressure. Disruptions in air connections between Morocco and Russia, combined with increased transportation costs since early March, have complicated export operations and forced some traders to reconsider their distribution strategies.

Opportunities emerging in the North American market

Despite these challenges, new opportunities are emerging across the Atlantic. In recent seasons, difficulties encountered by several Latin American producers have created room in the market for new suppliers.

Moroccan exporters have gradually increased their presence in the United States, where importers value the quality and consistency of Moroccan blueberries. Compliance with strict food safety standards and the reliability of supply chains have also strengthened confidence among buyers.

Industry professionals believe that Morocco’s blueberry sector still holds strong long-term potential. European buyers remain loyal to Moroccan produce, the Russian market continues to offer significant opportunities, and the growing demand in North America could help diversify export destinations in the coming years.