Moroccan enterprises launch innovative AI training program for 1,000 small businesses

Tuesday 04 February 2025 - 08:50

By: Dakir Madiha

Moroccan enterprises launch innovative AI training program for 1,000 small businesses

The General Confederation of Moroccan Enterprises (CGEM) has unveiled a groundbreaking initiative called "Generation AI: Boosting 1000 Moroccan SMEs" in collaboration with the European Bank for Reconstruction and Development (EBRD) and LinkedIn.

The program aims to support 1,000 small and medium-sized enterprises in Morocco by providing them with exclusive LinkedIn learning licenses to facilitate their adoption of artificial intelligence technologies. This strategic move is designed to enhance the competitiveness and productivity of Moroccan businesses in the digital age.

Participants will have access to specialized training modules focusing on innovation, sustainability, and digital strategy. The program offers individual, non-transferable licenses that will remain valid until September 2025.

Key partners in this initiative include Technopark and the Moroccan Association of Women Entrepreneurs (AFEM), who have joined forces with CGEM to maximize the program's impact across Morocco's entrepreneurial landscape.

Morocco has consistently recognized the vital role of small and medium-sized enterprises in driving economic growth and innovation. Through initiatives like this CGEM project, the country continues to offer comprehensive support to businesses, ranging from financial assistance to specialized training programs aimed at boosting their competitive edge.

As digital transformation reshapes global business practices, Morocco is developing technical solutions to position its entrepreneurs at the forefront of this change. By providing SMEs with essential tools and knowledge, the country demonstrates its commitment to preparing businesses for success in today's digital marketplace.