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Morocco: A Rising Star in Tourism, Crowned 'Best Destination 2024'

In a significant development for the tourism industry, Morocco has emerged as the 'Best Destination for 2024' according to the Arabian Tourism Association. This prestigious recognition was bestowed upon the North African nation at the International French Travel Market (IFTM) - Top Résa......

Egyptian Hospitality Giant Pickalbatros Expands Its Moroccan Portfolio

In a strategic move that underscores its commitment to the North African hospitality market, Pickalbatros, Egypt's leading hotel and tourism group, has announced the acquisition of four prestigious hotels in Morocco. This expansion marks a significant milestone in the company's growth trajectory......

ONMT Aims to Elevate Agadir as Premier Scandinavian Destination

In a strategic move to bolster Morocco's appeal as a top travel destination, the National Tourist Office (ONMT) has embarked on an ambitious campaign to promote the coastal city of Agadir to Scandinavian travelers. Through a series of meticulously planned promotional tours across four Nordic capitals,......

Go Siyaha Program Ignites Enthusiasm as Tourism Sector Pursues Competitiveness

Morocco's tourism industry has embraced the "Go Siyaha" program with enthusiasm and commitment, as evidenced by recent developments. According to a communiqué from the Ministry, an impressive 430 applications have been received, indicating the sector's eagerness to enhance competitiveness......

Spanish Hotel Franchises Embrace Morocco's Tourism Surge, Expanding their Presence

In the wake of Morocco's thriving tourism industry, Spanish hotel giants are seizing the opportunity to extend their reach into the North African country, as it emerges as a formidable competitor in the global travel market. The likes of Barceló, Riu, Iberostar, and Meliá, well-established......