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Keywords: Strategy


Tripadvisor Partnership: ONMT's Ambitious Move to Double Morocco's Tourism Arrivals

In an unprecedented move, the Moroccan National Tourist Office (ONMT) has embarked on a groundbreaking five-year partnership with the global travel giant Tripadvisor. This strategic alliance, marked by a historic contract signed between Adel El Fakir, Director General of ONMT, and Matt Goldberg, CEO......

Morocco Champions Multifaceted Approach to Security at UN Forum

In a comprehensive address at the United Nations Commission on Crime Prevention and Criminal Justice (CCPCJ), Morocco's Ambassador to Vienna, Azzeddine Farhane, unveiled the country's holistic and integrated strategy to combat terrorism and transnational organized crime. Farhane's articulate......

ANDZOA Unveils Ambitious 2030 Vision for Sustainable Development in Oasis and Argan Zones

Morocco's National Agency for the Development of Oasis and Argan Zones (ANDZOA) has announced its ambitious 2030 strategy, setting the course for a greener and more equitable future. During the agency's 13th Board of Directors meeting, chaired by Mohammed Sadiki, Minister of Agriculture, Maritime......

The Barcelo Hotel group opens a new hotel in the city of Tangier

In a strategic move consolidating its position as the leading Spanish hotel chain in Morocco, the Barcelo Hotel Group has introduced its latest property, the 4-star Occidental Tanger. Situated in the Cap Malabata region of Tangier, this establishment marks the group's inaugural venture into the......

Morocco's Digital Payment Revolution: M-Wallets Soar as Cash Fades

Morocco's transition toward digital payment methods has gained significant momentum, as evidenced by the substantial rise in mobile payments throughout 2022. This trend, indicating a departure from the nation's traditionally cash-focused culture, was highlighted in the third annual National Financial......

Tapping into Football's Power: ONMT's Drive to Showcase Morocco as a Top Destination

The Moroccan National Tourist Office (ONMT) is strategically placing football at the forefront of its promotional efforts, recognizing its potential as a catalyst for enhancing Morocco's global appeal as a destination. This announcement came during the annual forum of the French Union of Tour Operating......

MPG Group Announces Opening of Two Branches in Casablanca and Tangier

The Spanish MPG group, a leader in maritime transport, logistics, and project cargo handling, has announced the opening of two branches in Casablanca and Tangier. "The decision to establish in Morocco was not taken randomly. The choice of Casablanca and Tangier responds to their strategic geographical......

CTM Acquires Majority Stake from Bank Of Africa in AML

The Compagnie de Transports au Maroc (CTM) has announced the acquisition of the majority stake of Bank Of Africa in the maritime transportation company Africa Morocco Link (AML). The effective completion of the operation is subject to obtaining approvals from the competent authorities. The transaction......

AtlantaSanad Assurance Renews ISO 9001 Certification for Bancassurance

AtlantaSanad Assurance has just obtained the renewal of the ISO 9001 Version 2015 quality certification for its Bancassurance activity. Issued following an audit by the BUREAU VERITAS firm (accredited by COFRAC), the certification was renewed with no deviations from all the requirements of the standard,......

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